Marketing Money Podcast

Marketing Money Podcast


Latest Episodes

Big Opportunity
October 25, 2018

What’s the biggest opportunity your bank is missing out on right now? John and Josh will help you find the answer on this week’s episode of Marketing Money. The duo delves into a slew of hot topics, including digitization,

Millennials and Technology and Brands, Oh My!
October 11, 2018

John and Josh need a word with you. The dynamic duo is back from Baltimore and the ABA Bank Marketing Conference, and while they were gone, they decided that bank marketing needs a wake-up call. Who better to sound the alarm than the Marketing Money ho...

Artificial Intelligence in Marketing with Cassandra Giovanni
September 27, 2018

On this episode of Marketing Money, the duo teams up with Cassandra Giovanni, marketing manager at Savings Institute Bank & Trust Company, to talk about the rising popularity of artificial intelligence products within community banking.

Risk with Terry Ammons
September 13, 2018

Risk is a part of banking. You probably didn’t need us to tell you that, but that won’t stop John and Josh from spending an entire podcast talking about it. What does true risk look like in the bank marketing world? Are you taking enough risks?

Interruptive Marketing
August 30, 2018

Stop what you’re doing—Marketing Money Podcast is here. This week, we have an interruptive podcast about interruptive marketing. John and Josh weigh in on the topic and answer important questions like “What qualifies a smart media buy?

Digital Deposit Discussion
August 16, 2018

Is it a podcast about deposits or branding? Honestly, John and Josh just can’t decide. In this two-for-one special, you’ll learn how thoughtfully crafted marketing brings in those almighty deposits and how powerful branding helps your bank make a lasti...

Brand vs. Campaign Marketing
August 02, 2018

John and Josh are bringing the heat once again. Inspired by a conversation with a fellow bank marketer, the duo discusses the differences between brand advertising and product-centric campaigns. Which strategy does your bank use?

Geo-targeting and Special Guest Shelly Loftin
July 19, 2018

John and Josh are back with an in-depth discussion on how geo-targeting works (sort of) and how you can use it to optimize your bank’s digital campaigns. The hosts also welcome special guest Shelly Loftin, Senior Vice President of Retail Banking and Pa...

SEO
July 05, 2018

On today’s podcast, John and Josh have in-depth discussions about SEO (search engine optimization) and TPR (tackle pass run)—one of which is entirely legitimate and the other, well, you’ll just have to listen.

Brand
June 21, 2018

John and Josh know a thing or two about branding. As a matter of fact, they know a thing or two about a lot of things. This week, Marketing Money becomes a beer podcast, a sports podcast, and strangely, a podcast about apologies. And,