Are you using Snapchat for your business, or just personal use? Snapchat is a great social channel for brands to authenticate themselves and humanize their brands. This podcast discusses snapchat strategy, including tips to build an effective content cal

Is your business using YouTube to market your product or services? This episode discusses how you can get your business on YouTube, starting a channel, how-to produce videos using mobile, building subscribers, monetizing videos, and turning views into sa

What is branding? What’s the difference between branding, marketing and advertising? In this episode of the This is Marketing, I discuss branding your business and how that is not the same as marketing and advertising your business. Why visual stan

Marketing doesn’t happen on a timeline anymore, it happens in real-time, 24/7. How does your business build the landscape of marketing in real-time around your products or services? How do you engage your audience? What is your social voice sound l

Data & Analytics can impact every part of a business, but knowing how to use data and finding the right tools to analyze it can be cumbersome. Marketers need analytic tools more than ever with big data taking a front seat to business. This podcast di

I joined a startup! Now what? Starting up a business has its challenges, but marketing doesn’t have to be limited to the amount of dollars that you have from your bank investment or even a first round of VC fundraising. In this episode, I explain h

How do you brand yourself? It’s not that simple, but it’s not that hard, if you follow the right steps in doing so. In this podcast, I discuss this and why the hardest thing for new marketers to do is land new clients, especially when they ar

Are you listening to your audience on social media, like really listening? Social media listening is when you monitor conversations that are taking place about your brand, an individual, a product, or anything relevant to your business online. It allows

Redesigning your website is a huge undertaking, and now more than ever, it takes a solid strategy to be successful. In this podcast, I talk about knowing the right questions to ask going into a website redesign, building for you audience first, how to ge

Analytics is more than just a hit counter on your website. It’s data about your audience, content and conversions online. This episode talks about Google Analytics, Facebook analytics, Twitter analytics, marketing analytics and how putting all of t