Social media isn’t about just showing up, it’s about time and strategy. In this podcast, I talk about Building a Social Media team for your business. How to put together a team that can build social media content. How to engage, grow and conv

In the first podcast episode of This is Marketing, I discuss email marketing for business. Why Mailchimp is your best bet for email service, how to build lists for audience needs, building good content and using analytics to improve open, share, and conv

In episode one of the This is Marketing podcast, I discuss how to setup and run successful email campaigns for your business. Starting with understanding audience lists, content, visuals and analytics, you can plan and execute successful email marketing

In this episode of the Marketing in Higher Education Podcast, I discuss email marketing in higher education. We use Mailchimp to manage the majority of our mass communications out to campus audiences. When you think of email, the platform you use to send

In this episode of the Marketing in Higher Education Podcast, I discuss building user personas and the content funnel. Pulling data from your website analytics, institutional research, student data, app data, and how that can drive content for your websi

In this episode of the Marketing in Higher Education Podcast, I discuss content strategy for social media platforms. How to put together a content team, social media content management, building content and understanding your audiences.

In this episode of the Marketing in Higher Education Podcast, I discuss how we, the Office of Marketing and Communications, approached creating a visual identity standards guide for the University community to follow. I discuss the variations of logo use

In episode one of the Marketing in Higher Education Podcast, I discuss how we approached our website redesign, moving in Drupal, creating and RFP and how to decide on the right vendor for the project.