Product marketing and service marketing should be approached with two different strategies. In this episode of the This is Marketing podcast, I discuss the difference between marketing for products versus marketing for services. As a business, it’s

Sourcing the Internet to find experts in your field is a great practice for keeping up with current events, trends and news. In this podcast, I discuss how I source the Internet for marketing professionals to help build my network and keep up with curren

Have you even given an elevator pitch for your business? What is an elevator pitch? Do you have a practiced response to the question “what does your business do?”? In this podcast, I discuss why the elevator pitch is a great business practice

A marketing blitz is a great way to roll out new products, brands or the launch of a new business. In this weeks This is Marketing podcast, I discuss some ideas to get your message out to a big audience all at once, that starts to produce sales and traff

In this podcast, I sit down and talk with Danny Catullo (Catullo Prime Meats) and Dave Keish (Toys-R-Us), co-founders of the startup FoodECrave about the launch of their online website. FoodECrave works with food distributors, local purveyors and other f

Building your marketing budget can be a complicated process, but it doesn’t have to be. In this episode of the This is Marketing podcast, I give some ideas on how to build a social media budget, traditional marketing budget, why working with an age

This episode is a recording of my talk at the DoYo Live 2016 digital marketing conference. The topic was How to Use Big Data to Build Your Digital Strategy and covered big data, social media analytics, content strategy, user personas, and building a mark

Instagram recently updated its platform in a big by adding stories, similar to Snapchat, but they also added the ability for users to connect their accounts with their Facebook business accounts. In this podcast, I talk about Instagram Analytics and how

Roger Dudler is the founder and CTO of Frontify, a brand style guide and product work space app. In this podcast, I talk with Roger about building better brands through style guides, the importance of picking the right team members in a startup, and how

Do you take the time while developing the marketing of your business to actually make a marketing plan? Do you know where to start? This podcast discusses the SWOT analysis for marketing, how to build a marketing plan, building budgets and allocations, a