What is a Chatbot? How can a Chatbot help my business? All great questions, and all topics that I cover in this week’s episode. Chatbots are nothing new, but like with any technology they are becoming increasing important for our content strategy a

Hello, listener. I appreciate your listenership over the past year and a half, and I’m grateful for time that you have spent with me in your ears. As I look to 2018 to be another positive year for the This is Marketing podcast, I have two small fav

Youtube released a press release earlier this month talking about their changes to the YouTube Partnership Program. For those channels that do not have 1,000 subscribers and more than 4,000 hours of view time, you will no longer be able to monetize your

There is always going to be new technologies out there, augmented reality is one of those ones that I think has some real potential for marketing and branding. In this first episode of 2018, I talk about where and how AR can benefit your business, and di

Goodbye 2017, hello 2018. In this episode, I talk about some of the trends I saw that I really enjoyed in marketing, and some of those learning moments I think we can all benefit for. All of those moment lead to what I think 2018 is going to bring us as

30,000 podcasts listens might now seem like a big number, but from a YoY comparison, it’s a 387% increase in listens – I’ll take that stat any day. In 30,000 listens, I’ve been learning nonstop about podcasting, content and my aud

It’s the holidays, and for some of you, it’s the most busiest time of the year! Black Friday is right around the corner and your marketing should already be firing on all cylinders. However, it’s not just your black Friday marketing we

Social media is a great way to expose your brand to the masses, however, not all businesses know how to create a team that will post effective content to social channels. In this podcast, I talk about what that team should look like, how you can recruit

Facebook has announced that it is testing some changes in the news feed and how publishers content will show up in that feed. In this podcast, I discuss the Facebook publisher changes, and how that could potentially impact your social media strategy. I a

I read article on Entrepreneur.com that talked about some statistics about the challenges faced by franchise, and I decided that this not only relates to them, but also to small businesses. In this podcast, I review those challenges. It covers everything