There is always going to be new technologies out there, augmented reality is one of those ones that I think has some real potential for marketing and branding. In this first episode of 2018, I talk about where and how AR can benefit your business, and discuss one of my favorite examples used on the 19 Crimes Wine App. The app makes each prisoner on a bottle of 19 crimes come to life, and tell their story. It’s a brilliant marketing move, and a great topic of conversation around a glass of wine.