Conversion funnel marketing is understanding the purchasing process for your users from start to finish. How does the funnel look from your first point of contact to the thank you page after they purchase? In this podcast, I talk about how you should sta

I decided to start a new monthly segment of the this is marketing podcast where I give my favorite app of the month. For this month, I chose Slack. A lot of you might have heard of it and never used it (that would be me a month ago) and some of you might

For some of my listeners, sales don’t happen all year. Some sales occur around holiday seasons, or even just seasons (fall, winter, spring, summer). In this podcast, I talk about using digital marketing programs and some marketing strategy to build

Building a website is one thing, building a website that sells your product successfully is another. I’ve designed my share of both and in this podcast I talk about the design side of selling products, and the business side of selling products onli

We’ve all been to conferences, but have you gone to a conference and actually walked away with the most value that you believe that you could have? I have, and in this podcast, I give some tips that I think will make the next conference you attend

I’m backing Instagram as one of those platforms that is going to have longevity to it because of their ability to adapt to the wants of users on other social media platforms. They took all the good from Twitter, Snapchat and even Facebook – t

When it came to setting the wheels in motion to redesign our website it only took six words. Those six words didn’t just impact the next two years of my professional career, they changed everything about our marketing and brand strategy at Youngsto

What the hell is a millennial anyway? Well, it’s a generation of people defined by their birth year that spans over 30 years. If you are asking me, I’m going to tell you, don’t waste your time marketing to generations. We build branding

The hardest thing about social media for a business is keeping up. Having a strategy that keeps up with the demands of your social media audience, and the platform itself, can be tiring on your creative team. In this podcast, I discuss some ideas behind

Facebook can be a great asset to your overall brand strategy. In this podcast, I talk about using Facebook and a content strategy to build your brand. Doing so, will create a connection between you and your audience that encourages them to be brand ambas