Do you know how to market yourself? It’s not always the easiest to understand how to market yourself when it comes to telling your story to potential clients. In this episode, I talk about the strategy behind marketing yourself, including some idea

What does a tagline mean to your business? Does it define your products, service or customer care? If it doesn’t, then why have it? In this episode, I discuss both sides of the argument to ditch your tagline, and give some ideas on why it’s n

I got a bit fired up in this episode because I’m sick of hearing from businesses that are getting taken to the bank by garbage digital marketing consultants and digital media companies. In this podcast, I talk about some tips for meeting with digit

I read a great article from TechCrunch this week about the digital marketing tech stack that I wanted to share. The tech stack for marketers has a lot of moving parts to it. From team collaboration to building user personas, understanding how the tech st

It’s it ever a good time to rebrand you business? I think so. In fact, I think for almost every business, there is always a good time to rebrand and freshen up the look and feel of how you represent yourself. In this episode, I talk about a few ste

I recently came across an article in InsideHigherEd.com that talks about the idea of building emotional brands that I thought was terrific. In this article, it talks about the idea that customers don’t buy different, they buy special. This is somet

In this podcast I share what I consider to be the secret sauce of marketing – relevancy and engaging. Without these two ingredients each time we share a piece of content, we are risking losing out on quality interactions with our audience. Although

I consider Micro Marketing to be any of the marketing that you are doing for your business that is targeting a smaller audience. Yes, in this podcast I do focus a lot of branding from the top of your business, but micro marketing can be very effective fo

A marketers job is never finished, and neither is the amount of reports we have to provide for executives, clients and anyone else wondering what it is we do every day. In this episode, I discuss how to create marketing reports for executives. I focus on

If you are in marketing, you have to be touching a Google product. AdWords, AdSense, Analytics, Data Studio or even webmaster told, something. The good news is Google is keeping up with their desktop platform updates by also updating their mobile apps. I