Lochhead on Marketing

Lochhead on Marketing


Latest Episodes

145 All In Podcast “Rain Man” David Sacks of Craft Ventures on What Every Startup Leader Needs to Know Now
April 06, 2022

On this episode, we talk to David Sacks of Craft Ventures, on what every startup leader needs to know in the current business landscape. If you didn’t know, I recently talked with David Sacks about a

144 The First Native Analog vs Native Digital War: Volodymyr vs Vladimir (And What It Means For Every CEO & CMO)
March 24, 2022

Welcome to a very special episode of Lochhead on Marketing. This episode is based on a recent Category Pirates newsletter that we wrote, which is about Ukraine, the Native Analog and Native Digital wa

143 What’s the Role of Business, Beyond Business?
March 02, 2022

On this episode of Lochhead on Marketing, let’s ask what is the role of business, beyond just business. Today marks the 5th day into the Russian invasion of the Ukraine, the first attack of its kind

142 Marketing’s Job Is NOT Serving Internal Customers
February 16, 2022

On this episode, let's talk about one of the things that drives me the craziest and more importantly, ruins marketing results and careers on a regular basis. That is, why marketing's job is NOT servin

141 Why Most Marketing Fails, and what CEOs and CMOs need to know to fix it
February 02, 2022

On this episode, let’s talk about why most marketing fails, and what we can do about it. Speaking of marketing, I want to thank you from the bottom of my heart for making our new books into bestselle

140 Microsoft Buying Activision Blizzard: What Most People Don’t Get
January 24, 2022

This episode is based on some of the thinking in the #1 bestseller: The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche Since Microsoft announced that it

139 How To Inspire Legendary Marketing Work
January 12, 2022

On this episode, let’s talk about how to inspire legendary creative marketing people to do their legendary creative marketing work. Welcome to Lochhead on Marketing. The number one charting marketing

138 Unlocking Native Digitals with Hannah Grady Williams, author of Unlocking Gen Z
December 29, 2021

Welcome to part two of the Native Digitals series here at Lochhead on Marketing. On this episode, we have a conversation with Hannah Grady Williams on how your business can tap into the Native Digital

136 Rivian IPO Through The Category Lens
December 08, 2021

In Lochhead on Marketing episode 127, we talked with Al Ramadan, Co-founder of Play Bigger Advisors and co-author of Play Bigger, the book. On that episode, we unpacked the upcoming Rivian IPO. Now t

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