Lochhead on Marketing
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Latest Episodes
145 All In Podcast “Rain Man” David Sacks of Craft Ventures on What Every Startup Leader Needs to Know Now
On this episode, we talk to David Sacks of Craft Ventures, on what every startup leader needs to know in the current business landscape. If you didn’t know, I recently talked with David Sacks about a
144 The First Native Analog vs Native Digital War: Volodymyr vs Vladimir (And What It Means For Every CEO & CMO)
Welcome to a very special episode of Lochhead on Marketing. This episode is based on a recent Category Pirates newsletter that we wrote, which is about Ukraine, the Native Analog and Native Digital wa
143 What’s the Role of Business, Beyond Business?
On this episode of Lochhead on Marketing, let’s ask what is the role of business, beyond just business. Today marks the 5th day into the Russian invasion of the Ukraine, the first attack of its kind
142 Marketing’s Job Is NOT Serving Internal Customers
On this episode, let's talk about one of the things that drives me the craziest and more importantly, ruins marketing results and careers on a regular basis. That is, why marketing's job is NOT servin
141 Why Most Marketing Fails, and what CEOs and CMOs need to know to fix it
On this episode, let’s talk about why most marketing fails, and what we can do about it. Speaking of marketing, I want to thank you from the bottom of my heart for making our new books into bestselle
140 Microsoft Buying Activision Blizzard: What Most People Don’t Get
This episode is based on some of the thinking in the #1 bestseller: The Category Design Toolkit: Beyond Marketing: 15 Frameworks For Creating & Dominating Your Niche Since Microsoft announced that it
139 How To Inspire Legendary Marketing Work
On this episode, let’s talk about how to inspire legendary creative marketing people to do their legendary creative marketing work. Welcome to Lochhead on Marketing. The number one charting marketing
138 Unlocking Native Digitals with Hannah Grady Williams, author of Unlocking Gen Z
Welcome to part two of the Native Digitals series here at Lochhead on Marketing. On this episode, we have a conversation with Hannah Grady Williams on how your business can tap into the Native Digital
137 New Category of Humans: Native Digitals Are Transforming The World & No One’s Paying Attention!
Originally published in
136 Rivian IPO Through The Category Lens
In Lochhead on Marketing episode 127, we talked with Al Ramadan, Co-founder of Play Bigger Advisors and co-author of Play Bigger, the book. On that episode, we unpacked the upcoming Rivian IPO. Now t