Lochhead on Marketing

Lochhead on Marketing


Latest Episodes

122 How To Create A Successful Newsletter On Substack (Or Anywhere Else)
August 25, 2021

In this episode of Lochhead on Marketing, let’s talk about newsletters. Particularly, how to create a successful newsletter. Lately, we’ve been getting a lot of questions regarding newsletters: how t

121 How to be more creative (Inspired By bestseller “Two Beats Ahead” By Panos Panay & R. Michael Hendrix)
August 18, 2021

In this episode of Lochhead on Marketing, let’s talk about how to be more creative and two beats ahead of the rest. I’ve been inspired of late by a new book called Two Beats Ahead by Panos Panay and

120 14 Reasons You Should Not Create A Category
August 11, 2021

In this episode of Lochhead on Marketing, let us talk about the 14 reasons why you should not create a category. You believe in hustling – If you are one of those hustle porn believers, then you be

118 How to YOLO And Execute A “Personal IPO”
July 28, 2021

In this episode of Lochhead on Marketing, let’s have a very different conversation about your career. Here’s how you can take the plunge and achieve your “Personal IPO”. This episode is based on the

119 The Conversation You’re Probably Not Having, That You Probably Should Be Having
July 28, 2021

This episode is based on the Category Pirates  Newsletter.  In this episode of Lochhead on Marketing, we continue our discussion on Native Digitals and the impact they are having on the way we live,

117 How “Native Digitals” Are A Threat To All Companies That Make “Stuff”
July 21, 2021

This episode is based on the Category Pirates  Newsletter.  Welcome to a two-part series of Lochhead on Marketing, where we talk about Native Digitals and the profound changes they are bringing to th

115 2 Legendary Questions (Part 2)
June 30, 2021

Welcome to a special two-part series of Lochhead on Marketing, where I answer two of the most important questions in my life and career. If you haven’t listened to Part 1 yet, give it a listen here: 2

114 2 Legendary Questions (Part 1)
June 23, 2021

Welcome to a special two-part series of Lochhead on Marketing, where I answer two of the most important questions in my life and career. Are you curious as to what those questions are? Stay tuned to find out. My Favorite Question to Ask

113 Are you Crazy or Mission Driven? Musing on Play Bigger’s 5th Anniversary
June 16, 2021

Welcome to this very special episode of Lochhead on Marketing, on what is the week of Play Bigger, my first book’s fifth anniversary of publication. Recently on Follow Your Different, we had on Captain Paul Watson,