In observance of the Midterm Elections in the United States, we will not be dropping full normal episodes of Lochhead on Marketing this week. And if you are American, I do hope you get out and vote. I

What percentage of the total value created in any given market category goes to the category designer or leader? That was a question that we had several years ago. And we thought there would be resear

On this episode of Lochhead on Marketing, let's talk about public relations/communications, and a very different point of view about that. In particular, why your content is your marketing. Towards t

On September 15 2022, Adobe announced it was buying startup Figma for 20 billion US dollars. This is one of the largest private company purchases in Silicon Valley history. They paid approximately 50

Welcome to a special episode of Lochhead on Marketing, where we dive further into our new book called Snow Leopard. On this episode, we discuss the Content Pyramid, and how one can become a legendary

Peter Drucker is considered the father of modern business management. If there was a Mount Rushmore of business thinking, he'd be on it. Recently on Category Pirates, weve begun work on the evolution

On this episode of Lochhead on Marketing, Matt Johnson and I have a conversation about the book that changed my life. In my case, it was two books in particular that changed my life. We look into them

On this episode ofLochhead on Marketing, our guest Al Ramadan talks about whats at stake when it comes to category battles, how you can spot the category challengers who can become category kings an

On this episode of Lochhead on Marketing, lets talk about how marketing can drive revenue with White Space Analysis. We talked about how to drive short-term revenue via category design a few episode

The Content Marketing category is almost 700 billion. Almost every company is working on content and increasing their content marketing investments. And yet, when was the last time you got a piece of