Every big decision involves a group of people.and so, in business, if you’re going to do something legendary, whether its a strategy or a campaign, it will be a group decision. In this episode, Christopher Lochhead shares why it is a legendary busines...

In this episode, Christopher Lochhead asks the question, “is your marketing plan radical enough?” Most marketing plans are predictable, uncreative and safe. He will share today how to do away with your usual marketing plan and craft a radical one.

This special episode of Lochhead on Marketing is the actual conversation of Christopher Lochhead and Carrie Palin, CMO of software company Splunk, during their appearance at Hypergrowth San Francisco. Carrie shares how she spearheaded the category cre...

On episode #023 with Paul Maher, we popped the hood on the secret marketing / PR black art of Trendjacking. Recently, actor Ryan Reynolds (aka Marvel’s Deadpool) who also owns the brand, Aviation American Gin,

In this episode, Christopher Lochhead takes listeners on an exercise in developing their eye for category creation and category design. Category Design is a new level of thinking in business. It is a whole different approach to marketing and Christophe...

In this episode, Christopher tackles an article that appeared in Harvard Business Review which he co-wrote with Nicolas Cole and special guest for today, Eddie Yoon. Eddie is the author of Super Consumers and is considered a Category Design Guru of For...

Today is another special episode of Lochhead on Marketing as Paul Maher, Founder of Positive Marketing (UK) joins us to talk about Trendjacking Marketing and Public Relations. His firm, Positive, won the SABRE Award for Best-earned Media Agency in Euro...

Christopher Lochhead discusses differentiation or differentiators of a brand, product or company. He further shares what legendary marketers do, makes their marketing better or makes it different? Differentiators

In today’s episode, Christopher Lochhead dives down deep into the power of colors and how it affects your brand marketing. In a world where almost all brands are Blue (and some are red), how do you make your brand different and stand out?

From time to time, we will bring on guests to go deep on a topic in a particular field. Today’s guest is Tom Schwab, founder of Interview Valet. As we celebrate International Podcast Day, we will discuss the power of podcast guesting and why it is a st...