Lochhead on Marketing
Latest Episodes
087 Marketing is what you do when you have a shitty product, right?
“Marketing is what you do when you have a shitty product.” Says an ex-CEO/Software Engineer who found himself wrapping his company around the lamppost, with his entire executive team leaving, and his investors getting f*cked up.
086 Are You Wasting Your Career?
According to the January 2018 report from the Bureau of Labor Statistics, the average person changes jobs 10 to 15 times within their career. If you take it from that perspective, if you’re 25 years old and you are serious in your career,
085 Justice Deposits: How NetFlix, Twitter & Costco Are Leading Conscious Capital & You Can Too
In June of 2020, Netflix announced that it was moving 2% of its cash equal to about $100 million to bolster black owned and black run banks, allowing these banks to lend more. The way this works is pretty simple: when we make deposits in a bank,
084 Creating a Category? Do NOT listen to customers
In this episode, let's talk about why, when you're designing a new category, you need to be very careful who you listen to. Often times, listening to customers is the worst thing you can do. Whose Feedback Matters?
083 The Problem With Your Marketing Plan
On this episode, let's talk about what the problem with your marketing plan might be in specifically three areas. Number one, calling it a “plan” might be a problem. Number two, it's actually a legendary marketing plan that is about more than just mark...
082 How Category Designers Do Acquisitions: Why Salesforce/Slack Is a Savvy Deal
Most people look at acquisitions through a spreadsheet lens. Of course the financials matter for mergers and acquisition deals, but when viewed through a category design lens, acquisitions look very, very different. In this episode,
081 Marketing Fail: Sherwin-Williams Vs. Ocean Spray
In today’s episode, we dig into two how two companies approached a viral situation. First, Ocean Spray’s positive trendjack in response to Nathan Apodaca’s viral TikTok video. Second, is how Sherwin-Williams fired an employee who created viral Tiktok v...
080 3 Ideas To Have A Legendary Marketing Career to 50 and Beyond
At a time when career uncertainty is high and the need for economic security has maybe never been higher, let's talk about three ideas on how you can have a legendary marketing career to 50 and beyond. If you're younger or older than 50,
079 How To Be A Legendary CMO w/ Dave Gerhardt
In this episode, one of the most high profile CMOs in the tech world, Dave Gearhart, aka DG, CMO of Privy is here. We have a fantastic conversation from marketing, planning to category, design, and more. Christopher recently guested on his podcast,
Get Out and Vote
Thanks for pressing play. This is Christopher. I wanted to let you know that we are going to take the pause that refreshes here as America votes. The entire attention of the United States is on the election as it should be.