Advertising is a powerful thing in the world of business. Whether you have a start-up or a successful company, you still need an effective advertisement to propel your brand forward. Silicon Valley's secret advertising weapon, Rick Bennett,

In 2019, CNBC reported that 27% of Americans “would have to borrow or sell something to pay for a $400 emergency. Further, Nation.com reports in 2018, 4% of American adults reported not having enough food and by July of 2020,

Many people reached out to Christopher and asked for more episodes on category design. In future episodes, he will dig into a specific category and/or brands, and analyze what's going on and how that can be illustrative for the rest of us.

In this episode, let's talk about sales training slash sales enablement. Companies make a very big mistake on sales training. Christopher shares his thoughts about that mistake and how not to do that. Bio:

It is super important to know how social media and the online-world itself work, especially if you're a business owner or an entrepreneur. This holds true because we are living in a digital-first world, where you can search for anything on the internet...

On episode 90, we talked about how complexity is the enemy of revenue and how to shave the marketing dog down. Now let's talk about what we do once we shaved the dog down. We talk about the powerful marketing execution concept called the multiplier eff...

If you’re currently doing a big initiative, say a new product launch, a new campaign, a sales kickoff or a lightning strike, let’s talk about why you are also, most probably, making a huge mistake. Shit sometimes,

Just because it turned January 1st and we're into a new year doesn't mean anything is going to change unless people make it change. We are all in a cocoon time and it means that we, as marketers, entrepreneurs and category designers can design the futu...

This is Christopher and I just wanted to take a little moment to share a couple quick things with you. First, just big thank you. Thank you for making me and our entire team part of your 2020. The second thing,

Steven Kotler has written one of the most important books of 202, The Art of the Impossible. One of the things discussed in the book is human evolutionary motivations. As a result, Christopher believes Steven has uncovered a key learning point for mark...