Are you a meaningful specific, or a wandering generality? Here’s why one beats the other in marketing. [02:15]

But planning takes a lot of effort, right? Here’s what an expert has to say. [04:19]

Ron’s planning process takes exactly three steps… [04:59]

Of all your offers, which actually provides the most profit? [06:23]

Next, determine your best lead generation sources. [06:56]

Time to do your math (this is the fun part). [09:52]

If you want to make more sales, you’ve got to make more offers. [13:49]

The people who make the most money are obsessive with numbers. [17:32]

Now you make your promotional calendar, for which Ron kindly provides a framework. [19:55]

Need help? Guess what - Ron does that. Here’s where to go. [25:18]

Our experts review, and offer parting tips. [26:42]