Who is Kenneth, and why should we listen to his copywriting ideas? [02:10]

This is what sets the holy grail concept apart and makes it such effective copywriting… [10:14]

What is the bleeding thumb of your market and how can you fix it? [15:17]

Give people the result they’re looking for, in a way they don’t expect. [19:05]

See where the economy is heading, and ride the wave. [24:45]

Starting with the market and creating a product to fit… [30:29]

Consider Kenneth’s four-part copywriting framework for putting your offer on the page. [33:00]

Who is most likely to benefit from what Kenneth has to teach? [38:11]