What does the word “launch” mean to you? James and Ron ensure we’re on the same page. [03:28]

There are three common reasons launches fail. Knowing them is part of knowing what’s needed for success. [11:29]

If you haven’t got enough eyeballs, you’ll have trouble hitting your target revenue. [18:04]

Ron lays out the three main sequences of a typical launch campaign and what they involve. [23:12]

Is there a recommended period of time you should keep your cart open? [27:04]

How many emails can you send on the last day without becoming a nuisance? [28:00]

This is the kind of team you could likely need for a launch. [28:45]

So how much revenue can you realistically expect from your efforts? [31:03]