02:08 - Here’s how Ilana came to recognize the importance of YouTube in today's digital landscape…

08:30 - Why is YouTube video content well worth creating?

14:02 - To effectively build a YouTube audience, consider this as a starting point…

20:01 - Ilana outlines her methodical 5-step approach to YouTube content.

20:18 - Step 1: Pick the niche audience you’re targeting.

22:59 - Step 2: Research is what gives you real content direction.

31:46 - Step 3: Come up with a plan for your content.

33:07 - Step 4: Now you make your videos…

37:42 - Step 5: The right titles, descriptions and thumbnails are crucial for good clickthrough rate and YouTube audience retention.

39:09 - You’ve got your audience, you have your content, now it’s time for campaigns.

39:21 - Campaign 1: A brand campaign generates brand traffic.

39:59 - Campaign 2: A top-of-funnel retargeting search campaign targets top search keywords.

41:19 - Campaign 3: Dynamic search ads put keyword selection in Google’s hands.

41:59 - A lot can be said for having professional help in growing your channel.