The four questions prospects secretly ask themselves during the course of a cold call.

Why trust is a competitive advantage.

Why assuming creates problems for yourself and others.

Thoughts on why self-forgiveness is important when selling.

Here's a magical phrase I learned from a former FBI hostage negotiator that gets prospects talking on cold calls.

The process and copy Eric Edge used to book 43 meetings in a month using cold email.

Standing out in the sea of sameness when selling a commodity.

Why jumping to conclusions is a big mistake.

Do you want more? Or do you have enough?

Using your voice to make a good first impression.