Jourdan Hathaway, CMO at General Assembly talk about cold emails that got her attention. And the ones that don't

Prospect say, "I can't talk, I'm in a meeting." Here's my take.

Treat this word like a porcupine. Don't touch it.

I met a sales ninja at a bike store. A lesson on how to upsell without sounding pushy.

Don't fight the resistance. Join the resistance.

The best way to persuade is to let people persuade themselves.

The problem with explaining your way out of objections. And what to do instead.

What Barbie can teach you about feeling anxious and unhappy when selling.

Resist the urge to give people a TED Talk.

Discovery is the gentle art of understanding not convincing.