We are proud to introduce our 2016 Year in Review Book; a look back at the year that was for both our agency and the world of sponsorship at large. As we reflect on 2016, we wanted to share some fresh new insights on what we see coming in 2017 in this

The latest Gatorade spot highlights the return of Chicago native Dwyane Wade to his hometown Bulls and his initiative to put a spotlight on positivity in his community. 

#1Google Partners with Non-Profits for Multi-City Music FestivalGoogle has partnered with five non-profits to create a multi-city music festival throughout the month of December. The

S&E’s Brian Cooper, Matthew Logue, Matthew Klar and Geoff Biss conduct a roundtable discussion on the evolution of Tiger Wood’ personal brand and what his return means for his appeal as an endorser. 

A number of athlete endorsers star in Beats by Dre's new commercial, "Be Heard". 

#1 True Sport Launches “The Ride Home Campaign” True Sport, a non-profit organization has launched a new campaign titled, “The Ride Home” in partnership with Bell Canada, Ontario Trillium Foundation, the J.W McConnell Family Foundation, Cana

When an athlete retires, they leave behind not only their lucrative playing contracts but in many cases, their appeal to sponsors. However, some athletes are fortunate enough to transition their career away from the playing field towards a career in te

Pepsi surprised Lady Gaga's biggest fans by awarding them with VIP sideline passes for Lady Gaga's performance at the upcoming Super Bowl Halftime Show.

#1Tiger Woods Partners with Monster Energy and Announces New Product for GolfersAhead of this weekend’s return to the golf course, Tiger Woods and Monster Energy announced a new par

Every January, as part of Bell Let’s Talk, millions of Canadians talk, text, and tweet to help raise awareness and financial support for mental health. Originating in 2010, Bell Let’s Talk was seen as one of the first significant investments from a