Inside the Lab - S&E Labs

Inside the Lab - S&E Labs

Latest Episodes

Water Brands Look to Quench Their Thirst through Sponsorship
February 03, 2017

Consumers are more frequently reaching for a water as their drink of choice and as a result the water category has seen a steady increase in sales. Research company Mintel, reported that bottled water sales increased 6.4% to 15 billion in 2015. With gr

Formula E & Victor Cruz
January 30, 2017

To promote the upcoming Formula E ePrix in New York City, Giants wide receiver Victor Cruz stars in this new spot for the race. 

Sponsorship Picks of the Week: January 30, 2017
January 29, 2017

#1 Tostitos Partners with MADD and Uber to Offer “Safe Party” Bag During the Super BowlFor next week’s Super Bowl LI, Tostitos will be offering consumers a “Safe Party” bag, which comes equipped with a sensor connected to a microcontroller, cali

5 Sponsorship Implications of FIFA’s World Cup Expansion
January 27, 2017

On January 10th, it was revealed that FIFA had unanimously voted to expand the World Cup format from a 32-team tournament to a 48-team tournament. FIFA has already forecast that the expansion will result in an extra $1 billion in revenue due to increa

Gatorade & Serena Williams
January 23, 2017

Gatorade is promoting their Gatorade Bars with this new spot featuring the song "All of the Lights" and an appearance from Gatorade endorser, Serena Williams. 

Sponsorship Picks of the Week: January 23, 2017
January 22, 2017

#1MasterCard Brings Happiness to the Australian OpenMasterCard is serving happiness as the official partner of the Australian Open. Playing on the theme of happiness, MasterCard are bringing their campaign to life through digital, onsite, and social acti

A Discussion With: #paid's VP, Marketing Richard Wong
January 19, 2017

As part of our Industry Spotlight feature, S&E sits down with sponsorship professionals from all sides of the business to hear their stories and insights on emerging trends and best practices. This week, S&E met with Richard Wong, the Vice-President of

Courtyard Hotels & the NFL
January 16, 2017

Courtyard Hotels continues their interview series with comedian Ben Schwartz and various NFL players. This edition profiles NFL Man of the Year, Thomas Davis. 

Sponsorship Picks of the Week: January 16, 2017
January 15, 2017

#1Pacific Pro Football League for Non-NFL-Eligible Players to DebutA group of stakeholders, including Tom Brady’s agent Don Yee, and former NFL receiver Ed McCaffrey, have announced the formation of the Pacific Pro Football League. The new league will i

How an Athlete’s Sweet Tooth Can Give Candy Brands a Boost
January 13, 2017

Most examples in-market of celebrities or athletes engaged with a brand are the result of a deliberate and formal endorsement relationship. However, in some instances, an athlete or public figure may be seen using a product or service without any forma