Today we announced that S&E will join the Dentsu Aegis Network and launch Global Lifestyle Marketing Agency, MKTG, in Canada. We are so proud to share this exciting news with you today. We thank you for your readership and interest in S&E Labs. As part

Ahead of last week's NASCAR Championship, Gatorade's roster of endorsers wished Jimmie Johnson luck in this new spot. 

#1Spotify Partners with Sonos Spotify has partnered with Sonos to create the Playlist Potluck. The feature gives party hosts the opportunity to invite guests to add their favourite so

Argentina is often described as a European country located in South American due to its history of European migration which has shaped the culture of the country. With Argentina culturally different than other South American countries, sponsorship mark

The two LA Clippers star in a new commercial promoting Google's new video chat feature, Duo. 

#1 Twitter Secures Sponsorship for Exclusive NBA Content Twitter, in conjunction with the NBA, has sold its first ads for its exclusive streaming content, securing American Express an

S&E CEO Brian Cooper joins the podcast to discuss the evolution of the Toronto Raptors

Visa promotes their partnership with the NFL in a new spot that highlights the amount of transactions fans make on NFL related products using Visa. 

#1 Gronkowski Channels His Inner Bon Jovi for EA SPORTS This week, EA SPORTS and Rob Gronkowski debuted “Catchin’ with Flair” – a parody music video of Bon Jovi’s “Livin’ on a Prayer”. Through an epic rock melody, Gronkowski makes the cas

Major credit card brands represent some of the largest sponsorship spenders in sport and entertainment. However, with the recent formation of FinTech companies, credit card companies have had to evolve and reevaluate their sponsorship strategies.