What's the smallest company ABM can be effective with? This week on the If You Market podcast we talk with Lokesh Dave about using ABM to target the SMB market and how you can replicate ABM practices you would use to target enterprise companies to target

Are you wasting time and resources on "Brand"? Brand is what happens when your busy doing other things. This week on the If You Market podcast we talk with Paul Cowan about Brand, and why it probably isn't something you should worry about. Paul believes m

Brand or Bland? This week on the If You Market podcast we talk with Dan Nelken about humor in copywriting. We talk about the merits of using humor and Dan gives us 6 specific techniques for using humor in your copywriting. We also discuss Jack in the Box,

Do you know everything you need to about GDPR?  This week on the If You Market podcast we talk with Byron Crowell about how to generate leads in the European Union under GDPR data privacy laws. It's not just lead generation though, GDPR may be required wh

Are you part of the cultural world your audience lives in?  This week on the If You Market podcast we talk with Karl Hughes about marketing to software engineers and other audiences that have their own culture. We discuss the marketer as a sociologist, Ma

What are your biggest data issues? Verl is betting it's organization and standardization. This week on the If You Market podcast we talk with Verl Allen about the importance and impact of having data standards. We discuss the need for a common language in

How concerned are you about the effects of data privacy on your marketing? This week on the If You Market podcast we talk with Quimby Melton about Data Privacy and Planning for Privacy-First Marketing. We touch on GDPR and CCPA, the ethics and philosophy

How much attention does your Marketing department give to Revenues? This week on the If You Market podcast we talk with Cody Ward about the need for marketing to focus on Revenues as the most important metric.  Cody is the Sr. Director, Demand Generation

What do you do to make sure leads don't fall through the cracks? This week on the If You Market podcast we talk with Pieter K de Villiers about the importance of having automated processes to assure once a lead is generated it is properly handled through

This week on the If You Market podcast we talk with Dan McGaw about using MarTech to help grow your business. We talk about what to avoid, what you really need, what we have to look forward to in MarTech, and much more.  Dan is a MarTech expert, CXL instr