Are you a multitasking master? I hope not!This week on the If You Market podcast we talk with Kris Ward about Personal Efficiency and her philosophy of Win The Hour Win The Day.She shares her secrets to having a fulfilling and effective work day with a

This week on the If You Market podcast we continue our conversation with Kelsey Johnson about Email Marketing. We have a lot more email content talk, as well as targeting/niching, email fails, subject lines, the email preview, email dark mode, dynamic con

How's your email game?  This week on the If You Market podcast we talk with Kelsey Johnson about Email Marketing. There are so many things to consider with email marketing, so in this episode we start with the basics. Email newsletters, keeping your list

How many CRMs do you know of an do you have the right CRM for your Sales and your Marketing?  This week on the If You Market podcast we talk with Wes Schaeffer about how many CRMs there are, the importance of having the right CRM for all departments, and

The majority of marketers are not formally trained in marketing.  This week on the If You Market podcast we talk with Michael Osborne about BBQ, Oregon Trail and how to successfully market as a non-marketer.   Michael Osborne is an executive with SaaS and

Are your virtual events underwhelming? This week on the If You Market podcast we talk with Julius Solaris about Virtual Events, why no one cares about your virtual events, and what you can do about it. We cover the explosion of event tech, how to attract

Are your customer interactions convenient for your customer? This week on the If You Market podcast we talk with Paul Ace about Conversational Commerce. It's all about using automation to provide an efficient balance of human and human like experience. Cu

Does your marketing focus on your Customers? This week on the If You Market podcast we talk with Tim Parkin about Inside Out Marketing.  What's Inside Out Marketing? It's about waste, and addressing internal issues before you focus on the customer. It's a

When did you last make a decision that made you say, now that was a decision based on the data? This week on the If You Market podcast we talk with Nick Amabile about Data-Driven Decisions. Understanding the context so you can train your instincts to make

You aren’t going to change the world, and that’s okay. This week on the If You Market podcast we talk with Jose Palomino about how to win by focusing on business growth instead of trying to change the world. So many companies lofty ambitions get in the wa