If You Market

If You Market


Latest Episodes

174#: Inbound Video Calls, with Aleks Gollu
November 08, 2022

How easy is it for people who want to buy from you to connect?This week on the If You Market podcast we talk with Aleks Gollu about using inbound video calls to upgrade your marketing, customer service, and sales.Aleks Gollu is theco-founder and CEO of

173#: A Gift For Marketers, Behavioral Science, with Nancy Harhut
October 25, 2022

Does your company strive to be something new and different or trusted?Be the first to discover the If You Market Podcast, again, for the first time.We're new and edgy, or if that's not for your we have a long history of providing quality information fo

172: You Can Succeed at B2B Podcasting, with Tom Hunt
October 11, 2022

Is your podcast successful, and what does that even mean?This week on the If You Market podcast we talk with Tom Hunt about B2B podcasting and how to be successful at it.It's not always money ROI, but you're not successful if you're not getting enough o

171#: Do Your Leads Suck or Are You Not Using Them Right, with Kerry Cunningham
September 27, 2022

Are the leads weak or are you?This week on the If You Market podcast we talk with Kerry Cunningham about the problem with individual leads and the importance of focusing on whole buying groups for identifying what prospects should be pursued and what re

170#: Start Stabilize & Scale your Business, with Natasha Davis
September 13, 2022

This week on the If You Market podcast we talk with Natasha Davis about how to Start, Stabilize, and Scale a business.From the 5 Ps of Marketing to PIMP it and RIP it Natasha shares valuable insights on making your business successful.Learn more about

169#: Search is King for B2B Ecommerce Success, with Robert Neumann
August 30, 2022

How many products in your ecommerce site?When people get there can they find what they want?This week on the If You Market podcast we talk with Robert Neumann about B2B eCommerce and the importance of the user being able to find what they are looking fo

168#: Over Automation is Killing You, With Jon Ferrara
August 16, 2022

This week on the If You Market podcast we talk with Jon Ferrara about automation and how most companies using automation these days are using it wrong and overusing it.Jon Ferrara is a serial entrepreneur and noted speaker about social, sales and marketi

167: Thought Leadership: Grow, Rent, or Buy, With Mark Raffan
August 02, 2022

This week on the If You Market podcast we talk with Mark Raffan about developing thought leadership in your company and when it right to develop it yourself, when you should rent a thought leader, and when you should buy one. Mark Raffan is the Founder &

166: The 3 Growth Levers of Agile Strategy, With Simon Severino
July 19, 2022

This week on the If You Market podcast we talk with Simon Severino about agile strategy and how it can double companies revenues in 90 days.Simon presents 3 critical levers that can be focused on to take prospects from "we don't know you" to working with

165: FOCUSED Marketing, With Shawn Smajstrla
July 05, 2022

Half the money I spend on advertising is wasted; the trouble is, I don't know which half.~ John Wanamaker~This week on the If You Market podcast we talk with Shawn Smajstrla about identifying the marketing you shouldn't be doing so you can focus on th