I remember attending a live concert with my two adult son's last year. Now, you need to understand, I am not of the crowd surfing, head banging, mosh pit generation… so I positioned myself in the balcony area… the safe zone,

We are talking about Impact, the third constant factor of a platform master. A speaker who impacts an audience will use at least one of five strategies to do it. These strategies are built around Clarity, Reinforcement, Consolidation, Inspiration,

We are talking about Impact, the third constant factor of a platform master. In the last episode, we briefly outlined the five strategies used for being a speaker of Impact. Just to restate them for you if you’ve just joined our conversation,

A speaker with is impact will use up to five ‘strategies’ when they are establishing platform presence.

So, the question now is, how does a public speaker stand before an audience with authentic vulnerability?

For the last two episodes, we’ve been engaging in a dialogue around using emotion in your business pitch, presentation or speech. Emotion is one of the three tactics we call Rhetorical Appeals which are used to help persuade or influence an audience.

We’ve been spending time together exploring the Eight Constant Factors of Platform Mastery and let me remind you what they are. A platform master Engages, Persuades, Impacts, and Compels an audience with Passion, Purpose, Posture, and Projection.

Here’s what I’ve learned in over 30 years of engaging audiences around the world. People will most often make a decision based on emotion and then justify with logic, provided they see you as credible and they like you.

If your audience don’t understand you, they will not be persuaded by you.

We’ve been spending time together exploring a set of principles called The Five Constant Factors by Sun Tzu outlined in his writings 2300 years ago, called The Art of War. In it he stated that all success in war was based on them. So,