The Engaging Brand
Latest Episodes
Show #194 - Creating a Sense of Urgency within Business
Today I talk the leadership expert and Harvard Business School Professor John Kotter - if you haven't read Leading Change, one if his early works it is a great read! John has just written a new book called A Sense of Urgency and I ask himWhat is the diffe
Show #193 - How to Think Successfully
Today I talk with Kim Ades from Opening Doors who says"Coaching is about empowering you with the tools of deliberate thought that top performers are able to access instantly and use to drive their success" so I wanted to speak to Kim aboutCan yo
Show #192 - How Nokia Created Brand Awareness
Today I talk with Howard Pyle who is the Creative Director of Local Theory who create integrated marketing campaigns. Howard has recently planned an "integrated campaign for Nokia Nseries, documenting the Young Creatives Film Competition at Cannes Li
Show #191 - Creating breakthrough ideas for your consumers
Today I talk wtih David Meerman Scott about how to uncover breakthrough ideas for your business, based around his new book Tuned In. You can visit the Tuned In website for more information here. We talk aboutIs there truly a commodity business nowadays?Wh
Show #190 - How to Create an Encore Effect Pt2
Today I talk with Mark Sanborn, author of one of my favourite all time reads The Fred Factor and now author of The Encore Effect. This is the second part of a two part interview when we talk aboutHow important is preparation and practice in developing lea
Show #189 - How to Create an Encore Effect Pt1
Today I talk with Mark Sanborn, author of one of my favourite all time reads The Fred Factor and now author of The Encore Effect. This is the first part of a two part interview when we talk aboutWhat do we mean by the encore effect?Does a performance buil
Show #188 - Understanding Video as Brand Engagement Tool
Today I talk Duane Brown of the BandwidthCamp blog which looks at the world of video and video games. I wanted to talk about the role of video in branding and marketing. We discuss a whole array of brand areasWhy is video growing in importance as an engag
Show #187 - Making Innovation Work in Green Marketing
Today I talk with Rob Shelton who is an expert on innovation and talks about how innovation is needed for the green marketing initiative. You can email Rob, or check out his making innovation work site for more information. We talk aboutIs the green marke
Show 186- The Relationship Economy
Today I talk with Jay Deragon, all about the new style relationship economy. You can download the book free of charge by clicking here for The Relationship Economy -Download RelationshipEconomy-eBookv.04.pdf I also include an audio comment from Simon Youn
Show #185 - Execution Of Brand Strategy
Today I talk with Robert Kaplan, who is the Baker Foundation Professor at Harvard Business School and who along with David Norton wrote the historic Balanced Scorecard business book and now has written the Execution Premium which gives a 6 step guide of h