The Engaging Brand

The Engaging Brand


Latest Episodes

Show #194 - Creating a Sense of Urgency within Business
October 03, 2008

Today I talk the leadership expert and Harvard Business School Professor John Kotter - if you haven't read Leading Change, one if his early works it is a great read! John has just written a new book called A Sense of Urgency and I ask himWhat is the diffe

Show #193 - How to Think Successfully
September 29, 2008

Today I talk with Kim Ades from Opening Doors who says"Coaching is about empowering you with the tools of deliberate thought that top performers are able to access instantly and use to drive their success" so I wanted to speak to Kim aboutCan yo

Show #192 - How Nokia Created Brand Awareness
September 24, 2008

Today I talk with Howard Pyle who is the Creative Director of Local Theory who create integrated marketing campaigns. Howard has recently planned an "integrated campaign for Nokia Nseries, documenting the Young Creatives Film Competition at Cannes Li

Show #191 - Creating breakthrough ideas for your consumers
September 20, 2008

Today I talk wtih David Meerman Scott about how to uncover breakthrough ideas for your business, based around his new book Tuned In. You can visit the Tuned In website for more information here. We talk aboutIs there truly a commodity business nowadays?Wh

Show #190 - How to Create an Encore Effect Pt2
September 16, 2008

Today I talk with Mark Sanborn, author of one of my favourite all time reads The Fred Factor and now author of The Encore Effect. This is the second part of a two part interview when we talk aboutHow important is preparation and practice in developing lea

Show #189 - How to Create an Encore Effect Pt1
September 10, 2008

Today I talk with Mark Sanborn, author of one of my favourite all time reads The Fred Factor and now author of The Encore Effect. This is the first part of a two part interview when we talk aboutWhat do we mean by the encore effect?Does a performance buil

Show #188 - Understanding Video as Brand Engagement Tool
September 04, 2008

Today I talk Duane Brown of the BandwidthCamp blog which looks at the world of video and video games. I wanted to talk about the role of video in branding and marketing. We discuss a whole array of brand areasWhy is video growing in importance as an engag

Show #187 - Making Innovation Work in Green Marketing
August 30, 2008

Today I talk with Rob Shelton who is an expert on innovation and talks about how innovation is needed for the green marketing initiative. You can email Rob, or check out his making innovation work site for more information. We talk aboutIs the green marke

Show 186- The Relationship Economy
August 21, 2008

Today I talk with Jay Deragon, all about the new style relationship economy. You can download the book free of charge by clicking here for The Relationship Economy -Download RelationshipEconomy-eBookv.04.pdf I also include an audio comment from Simon Youn

Show #185 - Execution Of Brand Strategy
August 16, 2008

Today I talk with Robert Kaplan, who is the Baker Foundation Professor at Harvard Business School and who along with David Norton wrote the historic Balanced Scorecard business book and now has written the Execution Premium which gives a 6 step guide of h