The Engaging Brand

The Engaging Brand


Latest Episodes

Show #204 - The Power of Self Actualisation
November 25, 2008

Today I talk with Jonathan Cunningham of LetsReflect.com about his inspirational personal story from despair to developing an online business. I met Jonathan through my writing at Widows Quest which is a blog dedicated to helping people through grief or m

Show #203 - Marketing and the Need to Span Silos
November 21, 2008

Today I talk with marketing expert David Aaker, who not only is the Vice Chairman of a strategy consulting firm, Prophet but also Professor Emeritus of Marketing Strategy at University of California, at Berkeley. David has written over 100 articles and 14

Show #202 - Bringing brands to visual life
November 16, 2008

Today I talk with Thomas Clifford who I met at Blogger Social earlier this year in New York. Tom is a wonderful producer of films for corporate clients and someone that I wanted to talk about how corporate films can create engagement. Tom blogs about how

Show #201 - Spotting Trends for 2011
November 11, 2008

Today I talkwith Richard Laermarwho has written 2011: Trendspotting for the Next Decade, which is "packed with eye-popping predictions (and realities) on how you’ll live, work, play, buy, sell, talk, text, laugh and more." We take a look at wha

Show #200 - Brand Bubbles- A Crisis In Brand Values
November 06, 2008

Today I talk with John Gerzama, the Chief Insights Officer for Young and Rubicam and who has just written The Brand Bubble. In the interview I askIs the brand bubble linked to the financial crisis?Do brands exist anymore?Has the word brand, itself, become

Show #199 - Is Syndication in Business, the New Black
October 31, 2008

Today I talk with Alex Konanykhin who has built his successful business career on revolutionay innovation. Alex, born in Russia, now fimly establised in the USA, has been chosen as the New York Businessman of the Year and also before the age of 30, had bu

Show#198 - Managing the Hype Cycle
October 28, 2008

Today I talk with Mark Raskino of Gartner research who has written the book Mastering the Hype Cycle which "addresses this crucial issue of innovation adoption by presenting the only model of its type to move beyond general observation. The Hype Cycle has

Show #197 - Business Internet Strategies
October 24, 2008

Today I talk with Don Philabaum who has written Internet Dough which you can download for FREE here.Internet Dough helps you to "do more on the Internet" with      30 plus case studies10 social media tools you needDozens of practical e

Show #196 - Leadership Lessons From The Toy Box
October 20, 2008

Today I talk with Michael E Waddell about his quirky and fun new book Toy Box Leadership. You can find video clips and much more information about this leadership book at the Toy Box Leadership site, however in this podcast interview we talk aboutWhat Leg

Show #195 How Conversations Go Wrong
October 16, 2008

Today I talk with Holly Weeks who has just written Failure to Communicate  - How Conversations Go Wrong and What You Can Do to Right Them. Holly is a communication expert and also teaches at Harvard University. We discussIn a world of mass communicat