The Engaging Brand

The Engaging Brand


Latest Episodes

Show #214 - Using audio and video to promote your business
January 14, 2009

Today I talk with audio and video expert Penny Haynes  who talks to us about her research on how to use audio and video to promote your business. Penny has issued all her research which is packed with case studies in an ebook which you can download a

Show #213 - Are we facing the death of the brand?
January 10, 2009

Today I talk with Costas Kataras who has written a fascinating new book called Nice Capitalism which asks are brands dead. We talk aboutAre brands in decline?What do we mean by the death of a brand?What is the significance of the rise of own labels?Have b

Show #212 Human Capital Measurement
January 05, 2009

Today I talk with Bay Jordan about human capital measurement. Bay has developed a system that helps companies understand the value of people, you can read more at Zealise a company with "a simple mission..enhancing the value of the people within our clien

Show #211 - 12 Ways to Step into the Spotlight Pt2
December 29, 2008

Today is the second part of the interview with the unsuppressable, friend of the show Tsufit who wrote one of my favourite books of the year - Step into the Spotlight (Check out Show 159 for a discussion around the ideas in Step into the Spotlight)If you

Show #210 - 12 Ways to Step into the Spotlight Pt1
December 24, 2008

Today I get together with a friend of the show Tsufit who wrote one of my favourite books of the year - Step into the Spotlight (Check out Show 159 for a discussion around the ideas in Step into the Spotlight)Now how can I describe the singer, actress, sp

Show #209 - A Brand Called You
December 19, 2008

Today I talk with Peter Montoya, advertising expert and marketing specialist who has written a book called A Brand Called You which is an action orientated insight into not only  how personal branding can help you but also how you can use it to grow

Show #208 - Truth and Lies About Why We Buy
December 11, 2008

Today I talk with Martin Lindstrom about the research he undertook to understand how the brain reacts to marketing- fascinating insight! It is well worth checking out his website not only for the content but also how he engages all your senses. He has wri

Show #207 - Is there such a thing as perfection? Pt2
December 08, 2008

Today I is the second part of my talk with Dr Ellen Weber, who is "an entrepreneur who describes herself as a pathfinder for change" and who has developed "MITA, a model to increase motivation and achievement, for leaders and learners." To listen to Part

Show #206 - Is there such a thing as perfection? Pt1
December 03, 2008

Today I talk with Dr Ellen Weber, who is "an entrepreneur who describes herself as a pathfinder for change" and who has developed "MITA, a model to increase motivation and achievement, for leaders and learners." Today we talk about perfection and whether

Show #205 Blogging, Advertising and Making Money
November 28, 2008

Today I talk with  Ted Murphy Ceo (Just love the fun aspect of these sites) and founder of Izea a social media marketing company that I have on my watchlist as I like how they are developing. I invited Ted to talk aboutThe importance of colour in bra