The Engaging Brand
Latest Episodes
Show #214 - Using audio and video to promote your business
Today I talk with audio and video expert Penny Haynes who talks to us about her research on how to use audio and video to promote your business. Penny has issued all her research which is packed with case studies in an ebook which you can download a
Show #213 - Are we facing the death of the brand?
Today I talk with Costas Kataras who has written a fascinating new book called Nice Capitalism which asks are brands dead. We talk aboutAre brands in decline?What do we mean by the death of a brand?What is the significance of the rise of own labels?Have b
Show #212 Human Capital Measurement
Today I talk with Bay Jordan about human capital measurement. Bay has developed a system that helps companies understand the value of people, you can read more at Zealise a company with "a simple mission..enhancing the value of the people within our clien
Show #211 - 12 Ways to Step into the Spotlight Pt2
Today is the second part of the interview with the unsuppressable, friend of the show Tsufit who wrote one of my favourite books of the year - Step into the Spotlight (Check out Show 159 for a discussion around the ideas in Step into the Spotlight)If you
Show #210 - 12 Ways to Step into the Spotlight Pt1
Today I get together with a friend of the show Tsufit who wrote one of my favourite books of the year - Step into the Spotlight (Check out Show 159 for a discussion around the ideas in Step into the Spotlight)Now how can I describe the singer, actress, sp
Show #209 - A Brand Called You
Today I talk with Peter Montoya, advertising expert and marketing specialist who has written a book called A Brand Called You which is an action orientated insight into not only how personal branding can help you but also how you can use it to grow
Show #208 - Truth and Lies About Why We Buy
Today I talk with Martin Lindstrom about the research he undertook to understand how the brain reacts to marketing- fascinating insight! It is well worth checking out his website not only for the content but also how he engages all your senses. He has wri
Show #207 - Is there such a thing as perfection? Pt2
Today I is the second part of my talk with Dr Ellen Weber, who is "an entrepreneur who describes herself as a pathfinder for change" and who has developed "MITA, a model to increase motivation and achievement, for leaders and learners." To listen to Part
Show #206 - Is there such a thing as perfection? Pt1
Today I talk with Dr Ellen Weber, who is "an entrepreneur who describes herself as a pathfinder for change" and who has developed "MITA, a model to increase motivation and achievement, for leaders and learners." Today we talk about perfection and whether
Show #205 Blogging, Advertising and Making Money
Today I talk with Ted Murphy Ceo (Just love the fun aspect of these sites) and founder of Izea a social media marketing company that I have on my watchlist as I like how they are developing. I invited Ted to talk aboutThe importance of colour in bra