The Engaging Brand

The Engaging Brand


Latest Episodes

Show #224 - Internal Branding and Employee Engagement
March 11, 2009

Today I talk Tim McCleary, an expert on internal branding and employee engagement. Tim was previously a Global Brand and Design Director at GE and is now principal of The Involvement Group. We discuss Findings from the latest internal branding and employ

Show #223 Tips on Business Writing that Engages People
March 05, 2009

Today I talk with Susan Gunelius,CEO of Keysplash Creative who is an expert and author on business communications. You can find her books here. Has business writing changed over the last decade? Has business writing itself become more informal or is it t

Show #222 - Obama Leadership and Community Lessons
February 27, 2009

Today I talk Barry Libert of Mzinga who is a pioneer in using communities, web 2.0 technologies to help businesses grow. He has just written a book on Winning Business Lessons of the Obama Campaign and we talk aboutInsights into the leadership style of Ba

Show #221 - Free Market Madness
February 20, 2009

Today I talk with Peter Ubel about Free Market Madness, his new business book which looks at both the economics and the behaviourial aspects of free markets. I ask PeterWhether free markets are still great in concept, despite the flaws.What are the illogi

Show #220 - 10 Golden Rules of B2B Social Media Marketing Pt2
February 14, 2009

This is the second part of the interview with Jay Berkowitz of Ten Golden Rules Internet Marketing company and if you haven't listened to his podcast of the same name it is well worth checking out - here is the link to the Ten Golden Internet Marketing po

Show #219 - 10 Golden Rules of B2B Social Media Marketing Pt1
February 13, 2009

Today I interview Jay Berkowitz of Ten Golden Rules Internet Marketing company and if you haven't listened to his podcast of the same name it is well worth checking out - here is the link to the Ten Golden Internet Marketing podcast.This podcast is in res

Show #218 - Its Not What You Sell...
February 06, 2009

Today I interview Roy Spence about his new book, Its Not What You Sell, It's What You Stand For which looks at how successful companies are driven by a strong sense of purpose. Roy has worked with some of the major global brands and shares some great busi

Show #217 - Why good leaders make bad decisions
January 31, 2009

Today is a wonderful interview with Sydney Finkelsteinwho has just written a fantastic business book called Think Again. This is a follow up to Why Smart Executives Fail. Sydney is the Steven Roth Professor of Management at Dartmouth's Tuck School of Busi

Show #216 - Face the Fear and Do it Anyway Pt2
January 25, 2009

Today is the second part of the interview with the truly inspirational eco-adventurer and writer Roz Savage who has - wait for it! - rowed the Atlantic Ocean and who is now rowing the Pacific Ocean. You can follow her journey over at Roz Rows the Pacific.

Show #215 - Face the fear and do it anyway Pt1
January 19, 2009

Today I talk with the truly inspirational eco-adventurer and writer Roz Savage who has - wait for it! - rowed the Atlantic Ocean and who is now rowing the Pacific Ocean. You can follow her journey over at Roz Rows the Pacific. Roz talks us aboutHow we can