The Engaging Brand
Latest Episodes
Show #234 - Is Management in Crisis
Today I talk with Nick McCormick who is a delivery manager for an IT services company and who has written a great little book on tips and practical advice for managers called Lead Well and Prosper. What I loved about this book was the realism...he talks a
Show #233 Digital Body Language for Marketing and Sales
Today I talk with Steven Woods who is the CTO of Eloqua a computer software company. He has just written a book called Digital Body Language to help us understand consumer behavior on the web and how we can read their 'body language' to improve our sales
Show #232 - Taking Risks and Adapting to Change
Today I talk with Stuart Avery Gold who is a best selling author and who has written the business parable books called Ping. We all know how much I love the business parable format and enjoyed discussing with him Why business parables are so successful H
Show #231 - The Truth Behind Blogging
Today I talk with Stephane Grenier the nationally known founder and CEO of LandlordMax Software Inc., a longtime builder and promoter of numerous blogs (including his own, FollowSteph.com), a seminar speaker for "Website Promotion and Traffic Gene
Show #230 - Ultimate Lesson of True Leadership Pt2
This is the second part of the interview with the wonderful Steve Farber who is one of my favourite business authors and who has just written a new book called Greater Than Yourself- (see the site for interviews and free resources on the concept of helpin
Show #229 - Ultimate Lesson of True Leadership Pt1
Today I interview one of our old friends of the show - the wonderful Steve Farber who is one of my favourite business authors and has just written a new book called Greater Than Yourself. Check out the site for interviews and free resources on the concept
Show #228 Essential Wisdom Of The Greatest Entrepreneurs
Today's epsiode is an interview with Todd Buchholz, former White House director of economic policy, who has written one of my favourite books of 2009 - Lasting Lessons From the Corner Office. This book looks at the business lives of entrepreneurs such as
Show #227 - Leadership Tips in a Changing Volatile World
Today I speak with Alexander Grashow of Cambridge Leadership who has just co written a new book called The Practice of Adaptive Leadership, which gives tools and tactics for leading in an ever changing world. The book looks at both individual and corporat
Show #226 - Emotional triggers and why customers really buy Pt 2
This is the second part of my conversation with Linda Goodman and Michelle Helin about their research into emotional triggers that helo you understand why customers buy. If you haven't listened to Part 1 then click this link to find out more about the emo
Show #225 - Emotional triggers and why customers really buy
Today I talk with Linda Goodman and Michelle Helin about their research into emotional triggers hat drive sales. I have just read their new book Why Customers Really Buy and wanted to explore how to understand more about How does the context around the c