An interview with Jim Champy, one of the leading modern management and business thinkers. Also worth checking out a previous podcast interview I did with Jim on How to Gain Competitive Advantage. We talk about concepts in his new business book Inspire! W

The first part about building the innocent brand  was published earlier this week and this second part of the podcast interview covers the social media aspects of brand building How did Innocent Drinks approach social media? How do Innocent approach

Richard Reed of Innocent Drinks a truly inspirational entrepreneur, speaks about branding and social media. How does the brand stay innocent as the business grows? Are there difficulties internally with a brand called innocent? How has the company nurtur

Today is the second part of the interview with Susan Gunelius about her research into a new book about the growth of the Playboy brand (The book is not out until Septemeber so don't tell anyone about the podcast!) and how Hugh Hefner created such a powerf

Anna Farmery talks to Susan Gunelius about the Playboy story and how Hugh Hefner created the brand. Susan has written a new marketing book - not out until September  - which outlines the impressive brand story. The Engaging Brand podcast is sponsored

Nirmalya Kumar is Professor of Marketing, Director of Centre for Marketing, and Co-Director for Aditya V. Birla India Centre at  London Business School. Nirmalya has just written a business book on India as a global powerhouse and talks us through hi

Today I talk Omar Khan of Sensei International, a global leadership development and consulting firm that operates all over the world. Omar has just co-written a book called The Global Consultant - How to make seven figures across borders. You can also rea

Today I talk with Sabrina Parsons, CEO of Palo Alto Software and blogger at Mummy CEO. Sabrina has a wealth of knowledge on advertising, marketing, and business development. If you have any specific questions for her then you can email her directly at sab

Today I talk with Loren Slocum an accomplished inspirational speaker and business coach, We talk aout her new book Life Tuneups: Your Personal Plan to find Balance, Discover Your Passion, and Step Into Greatness. You can see Loren in action at www.Lobella

Today I talk with Linda Ireland who is co-owner of Aveus LLC and has 20 years experience in developing businesses - known as the "build this or fix that" person!. She writes about customer expereince for profit here. She has recently written a book called