The Engaging Brand

The Engaging Brand


Latest Episodes

Show #254 - Is Your Talent Managed Strategically?
August 10, 2009

We talk about What is a Differentiated Workforce? How can you create a differentiated talent strategy without demotivating people? Is there a difference between people being valuable to the team and strategically valuable? How the companies need to keep

Show #253 - Marketing is dead, long live marketing
August 05, 2009

We discuss The importance of profit and the 4 P's of marketing Do we need to rethink how we build our marketing departments? How marketing is a craft - a mixture of science and art. Discussion about retailer consolidation and consumer fragmentation and t

Show #252 - Intent is the New Demographic
August 01, 2009

A great interview today with Tyler Pennock of Ruder Finn to discuss Why People Use The Web. This article at BuzzNetworker was based on the research which found that intent is the new demographic and you can try out their research tool at the Intent Index.

Show #251 - How connection determines our place in society Pt2
July 24, 2009

In this part of the interview we talk about Stop thinking about offline and online networking - think inline networking The 4 P's of great networking How do you embrace the technology within businesses across the different generations How to become a con

Show #250 - How connection determines our place in society Pt1
July 23, 2009

This is the first part of an interview with Iggy Pintado on his business book Connection Generation. This book looks at the history of how we connect, how there are several connection profiles, how connection determines our place in society and then tips

Show #249 - How Green is Your Strategy?
July 17, 2009

An interview with Andrew Winston who writes and speaks about how business should incorporate green into their business strategy. Why it makes sense for business to be thinking green during a recession How business should approach a green strategy How gre

Show #248 How to Spot the Innovative Ideas
July 13, 2009

This is an interview with Karl Ulrich who has written a thought provoking business book called Innovation Tournaments - check out the official website for the book as there are many free innovation tools to use What is innovation REALLY? Why people strug

Show #247 - Lessons from Fast Company Founder Pt2
July 06, 2009

This is the second part of the interview with Alan Webber the founder of Fast Company If you haven't listened to Show 246 - listen to Alan's Webber's rules of thumb for business here. On this podcast we talk about How Alan Webber believes leaders in busi

Show 246 - Lessons From Fast Company Founder
July 01, 2009

 An interview with Alan Webber the founder of Fast Company and who has just written a fabulous new business book called Rules of Thumb. On this podcast we talk about How Alan Webber saw the Fast Company experience How there are teachers everywhere i

Show #245 - How to make work optional
June 22, 2009

n interview with Frank Armstrong of Investor Solutions who has written about the retiremenet challenge and talks us through how to gain financial independence. His site Sink Swim is a wealth of tools to help you plan for your future. In this interview we