Today I talk with Bob Gilbreath about marketing with meaning. I really enjoyed his new book The Next Evolution of Marketing which is crammed full of examples of how companies can give the marketing itself meaning and how they are adding value to the con

Today on The Engaging Brand marketing podcast we talk about What do we mean by celebrity? The importance of personal branding How to be seen as an expert in your field. Does everyone need a high degree of self confidence to celebritize themselves? How a

I talk on today's marketing podcast with Nick Noon of Logoinn, a design services company. I wanted to understand more about how a logo enhances the brand and engagement with the brand. We discuss What is a logo? What is a logo trying to portray? How to d

Today we discuss Are we losing the ability to create communities? Do human beings need to belong to a community? At what point is a community a social network? Is a virtual world a community? Is social networking a good thing for society? What social s

I invited Dr Vince Miller on to the podcast to talk about the sociology. This is the first part of the interview - watch out for the second part tomorrow.Today we discuss What is social networking about? Self promotion or connection? What is a community?

Why use social networking to build a brand Is the site to connect readers to readers or brand to readers? How the site is seen as a hub of information rather than a website How you attract people to the community Why is social networking so important in

 We talk about What is brain fitness? Why learning is physical The importance of learning how to learn. How experiences aid learning The importance of regulating your emotion How social interaction is needed for a healthy brain. Do some people have

I talk with Adam Werbach in this marketing podcast about What is a strategy for sustainability - is sustainability a strategy or a means to an end? How sustainability is imperative for business survival. Does sustainability cover the changing human demog

How important is reward and recognition for employee performance? Is recognition the same as reward? How money is NOT the no 1 recognition factor for employees. Is recognition more important in a recession? How do you create an engaging employee reward s

 We talk about  Using virtual goods as part of your brand strategy What is the size of the virtual gift market? What is the financial model for virtual gifts? Are virtual gifts about marketing awareness or reveune generating? How do you measure