The Engaging Brand
Latest Episodes
Show 274 - How to succeed as an entrepreneur
Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days How to fight boredom as an entrepreneur How to make work more interesting Don't isolate yourself in the business The importance of mentoring Is st
Show #273 - How we are all connected Pt2
What should you giveaway free? Discussion around how human nature views free What motivated Radiohead to give their album away free? Is it better to break the rules or follow the social media rules Why is podcasting so exciting? How to engage people thro
Show #272 - How we are all connected Pt1
Our conversation covers How we are all connected How can we ensure that we don't take our connections for granted Has social media brought a complexity of thinking because of its simplicity! Has context overtaken content as king in social media How socia
Show #271 - How to engage people on the web
A discussion around their social media marketing handbook called Friends with Benefits. The secrets of working together How do you engage people with your social media strategy What is meant by creating a tribe around your brand How to find people who mi
Show #270 - How to cope with change
We talk about concepts in his new book Growing @ The Speed of Change Why humans cannot cope with change What makes our own reality The link between change and quantum physics! How the dynamics of human relationships work Have we commoditised communicatio
Show #269 - 3 Steps to Design Thinking
Are the permanence of roles and job titles stifling business today? Life is a series of projects 3 stage funnel of design thinking How reinvestment of time saved is vital for design thinking Is the skills gap in management and leadership about find
Show #268 Psychotactics of Online Marketing
Today we talk about the psychology behind online marketing What is meant by psychotactics? Is marketing really psychology in disguise? Is it a case of expressing your psychology or connecting with customers psychology? What is the psychology behind succ
Show #267 The Truth about Trust
Is trust a basic human need and do we need to trust ourselves before we trust in others? Do we understand what we trust in? Are individuals hard wired to trust different things? What gives leaders the trustability factor? The anatomy of a trustworthy lea
Show #266 - Secrets of Unlearning to Learn
On this weeks marketing and leadership podcast we talk about How to grow and develop you need to 'unlearn' How can you learn to unlearn How do we recognise when our brains are hard wired and not thinking freely in business? How to evolve to create succes
Show 265 - Meaning of Radical Design
We talk about People buy meaning not products How to innovate with meaning How do you interpret meaning? How do you design something people want? Don't sell a product, propose an idea to a customer How often it is better not to be close to customers to d