The Engaging Brand

The Engaging Brand


Latest Episodes

Show 274 - How to succeed as an entrepreneur
December 14, 2009

Don't forget GotoMeeting hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days   How to fight boredom as an entrepreneur How to make work more interesting Don't isolate yourself in the business The importance of mentoring Is st

Show #273 - How we are all connected Pt2
December 08, 2009

What should you giveaway free? Discussion around how human nature views free What motivated Radiohead to give their album away free? Is it better to break the rules or follow the social media rules Why is podcasting so exciting? How to engage people thro

Show #272 - How we are all connected Pt1
December 04, 2009

Our conversation covers How we are all connected How can we ensure that we don't take our connections for granted Has social media brought a complexity of thinking because of its simplicity! Has context overtaken content as king in social media How socia

Show #271 - How to engage people on the web
November 28, 2009

A discussion around their social media marketing handbook called Friends with Benefits. The secrets of working together How do you engage people with your social media strategy What is meant by creating a tribe around your brand How to find people who mi

Show #270 - How to cope with change
November 10, 2009

We talk about concepts in his new book Growing @ The Speed of Change Why humans cannot cope with change What makes our own reality The link between change and quantum physics! How the dynamics of human relationships work Have we commoditised communicatio

Show #269 - 3 Steps to Design Thinking
November 06, 2009

 Are the permanence of roles and job titles stifling business today? Life is a series of projects 3 stage funnel of design thinking How reinvestment of time saved is vital for design thinking Is the skills gap in management and leadership about find

Show #268 Psychotactics of Online Marketing
October 30, 2009

Today we talk about the psychology behind online marketing What is meant by psychotactics? Is marketing really psychology in disguise? Is it a case of expressing your psychology or connecting with customers psychology? What is the psychology behind succ

Show #267 The Truth about Trust
October 23, 2009

Is trust a basic human need and do we need to trust ourselves before we trust in others? Do we understand what we trust in? Are individuals hard wired to trust different things? What gives leaders the trustability factor? The anatomy of a trustworthy lea

Show #266 - Secrets of Unlearning to Learn
October 18, 2009

On this weeks marketing and leadership podcast we talk about How to grow and develop you need to 'unlearn' How can you learn to unlearn How do we recognise when our brains are hard wired and not thinking freely in business? How to evolve to create succes

Show 265 - Meaning of Radical Design
October 10, 2009

We talk about People buy meaning not products How to innovate with meaning How do you interpret meaning? How do you design something people want? Don't sell a product, propose an idea to a customer How often it is better not to be close to customers to d