Who is Generation X? Why generalize about the generations? How much do cultural differences play across the generations? How Gen X has never been the dominant part of the workforce? The role of money in motivation of your workforce How midlife is much lo

Motivation behind flip the channel How retaining the customer should be at the core of your business strategy The need to fuse word of mouth and customer service Technology should bring out the humanity of your company The real role of social media - cu

This marketing podcast is brought by our sponsor: GotoMeeting  Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days. We discuss What is energy of thought? Are thoughts contagious? How you can manage your thought process Are ne

Brought by our sponsor: GotoMeeting  Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days.   Why is there a fascination with Google? How Google can be seen as non comformist The idea of a gift exchange economic model How

Brought by our sponsor: GotoMeeting  Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days.   Is Business to business marketing different to business to consumer? Is B2B marketing easier? The subjectivity of a marketing s

Brought by our sponsor: GotoMeeting  Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days. Do people overcomplicate marketing? What Jack means by repositioning? How to evolve your marketing brand over time. How to recognise a

How do you define the role of a public speaker How speaking is "intimacy of the mind" The process of creating a great speech How to combat nerves when speaking How to write a good presentation How to find a rythmn The development of Obama as a speaker Ho

We discuss Do commodities make markets honest? What are the positive aspects of commodities? How do you recognise as a marketing department when your product/service is becoming a commodity? The effect of retailers on creating a commodity. 3 forms of

How we need to think about the context not just the content of our conversations at work How to handle control freak bosses How too much honesty is not always a good thing How to handle a micro manager How to handle a political animal The best way to get

Why we lose the wisdom of youth as we grow older? How society has changed from wanting to be like your parent, to wanting to be like your child. Are there good aspects of growing older? The distinction between ageing and maturity. What is adaptive naviga