The Engaging Brand
Latest Episodes
Show 294 - All about the Referral Engine
We talk about The importance of belief in gaining referrals How people ARE wired to refer your business Has there been a change in how referrals work with social media? The importance of valuing referrers -they are your volunteer salesforce!
Show #293 - Winning Body Language
The importance of body language Do we over analyse body language? Is body language advice neutralising human beings and human emotions? How we communicate with ALL our senses How do you balance being busy with communicating correctly? The power of vocab
Show #292 - Inside the mind of an adventurer
How social media can help an adventurer who is being criticized! Do we take technology for granted and underplaying the advantages The decision making of a lone adventurer Is decision making and changing ones mind more difficult when there are no people
Show #291 - The World of Celebrity and Branding
How is celebrity defined today? With the increase in minor celebrities, has this devalued the worth of celebrities? Is the new style of celebrity riskier for brands to use? How to choose the right celebrity for your brand How to get the attentio
Show #290 - Why analytics are so important in business
Why analytics don't have to be boring! Why reporting is not analytics How you should not get blinded by past results Why it isn't always critical to have all the data How do you measure the intangible areas such as customer happiness? How to brin
Show #289 - Business Etiquette in Modern Business
What is business etiquette? Has the etiquette rules changed over the years? Etiquette when using the modern communication tools? How do you balance personal and professional style? Tips for meetings What to do with lateness at meetings What to do with a
Show #288 - Reinventing Business
Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days. How strategy is as much about what not to do as great ideas Are ideas easier to create than put into action Does childhood p
Show 287# - The Riddle of Human Existence
Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days. The riddle of human existence How to create an objective argument of a subjective topic and how to recognise your own prejudices D
Show 286 - Putting the Customer at the Core of Your Strategy
Brought by our sponsor: GotoMeeting Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days. How resilience in successful businesses is about adaptability Can you be too flexible as a company? The fine line between failure and
Show #285 - How to use video in your marketing strategy
Is video a form of advertising or a film production? How storytelling is integral to great video Can you be too professional in video production? How easy is it to put a video together? The role of music in video brand building Are you creating vid