The Engaging Brand

The Engaging Brand


Latest Episodes

Show 294 - All about the Referral Engine
July 09, 2010

We talk about   The importance of belief in gaining referrals How people ARE wired to refer your business Has there been a change in how referrals work with social media? The importance of valuing referrers -they are your volunteer salesforce!

Show #293 - Winning Body Language
April 20, 2010

The importance of body language Do we over analyse body language? Is body language advice neutralising human beings and human emotions? How we communicate with ALL our senses How do you balance being busy with communicating correctly? The power of vocab

Show #292 - Inside the mind of an adventurer
April 13, 2010

How social media can help an adventurer who is being criticized! Do we take technology for granted and underplaying the advantages The decision making of a lone adventurer Is decision making and changing ones mind more difficult when there are no people

Show #291 - The World of Celebrity and Branding
April 06, 2010

  How is celebrity defined today? With the increase in minor celebrities, has this devalued the worth of celebrities? Is the new style of celebrity riskier for brands to use? How to choose the right celebrity for your brand How to get the attentio

Show #290 - Why analytics are so important in business
March 26, 2010

  Why analytics don't have to be boring! Why reporting is not analytics How you should not get blinded by past results Why it isn't always critical to have all the data How do you measure the intangible areas such as customer happiness? How to brin

Show #289 - Business Etiquette in Modern Business
March 20, 2010

What is business etiquette? Has the etiquette rules changed over the years? Etiquette when using the modern communication tools? How do you balance personal and professional style? Tips for meetings What to do with lateness at meetings What to do with a

Show #288 - Reinventing Business
March 15, 2010

Brought by our sponsor: GotoMeeting  Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days.   How strategy is as much about what not to do as great ideas Are ideas easier to create than put into action Does childhood p

Show 287# - The Riddle of Human Existence
March 09, 2010

Brought by our sponsor: GotoMeeting  Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days. The riddle of human existence How to create an objective argument of a subjective topic and how to recognise your own prejudices D

Show 286 - Putting the Customer at the Core of Your Strategy
March 01, 2010

Brought by our sponsor: GotoMeeting  Hold your meetings online for just $49/mo. Try GoToMeeting FREE for 30 days. How resilience in successful businesses is about adaptability Can you be too flexible as a company? The fine line between failure and

Show #285 - How to use video in your marketing strategy
February 19, 2010

 Is video a form of advertising or a film production? How storytelling is integral to great video Can you be too professional in video production? How easy is it to put a video together? The role of music in video brand building Are you creating vid