odcast_desc" class="mceEditor" > Bob Bloom, a widely respected authority on business growth joins Anna Farmery on The Engaging Brand podcast to talk about his new book The New Experts How buyers may own the purchasing

What is social learning? Is social media allowing a new style apprenticeship? Is social learning just about reducing training costs or is it better for employees? How collaboration can bring improved learning results. How collaboration can lead to bett

Professor Shenkar joins Anna Farmery on The Engaging Brand podcast to talk about how imitation can be critical to business discussing... Why is imitation critical to business? Why imitation is not necessarily a copy... Can

Award winning reporter and author, David Ropeik joins Anna Farmery on The Engaging Brand podcast to talk about How Risky is it, Really? There is also a quiz on the site you can take about your response to risk! Is risk logical? How should we judge risk

rows="16" id="podcast_desc" class="mceEditor" >We talk about What is Facebook from a business point of view? Are people really thinking about brands when socially networking? 3 ways to use Facebook for brands and businesses How do I decide my

We joins me on The Engaging Brand podcast to talk about How to create content for the time starved consumer Time is not money, it is much more important than that! The time value trade off How 45% of our behavior is unthinking.... How when and how you

We talk about How emotional engagement is a prerequisite for the brain to understand your message. Are brains different or is it our experiences that affect our behavior? How to engage a man's and a woman's brain in marketing. How the brain has evolved f

Dave Ulrich talks about How meaning has 2 facets - inherent value and market value. Is meaning real or mind manipulation? Why it is a terrible thing to waste a crisis! Why a friend is not always the best source of advice for growth. How to use social med

The free tool i-resilience can be found by clicking this link and looks at adaptability, purposefulness, social support and confidence - well worth checking out (Well it is free!) The correlation between resilience and support. Is resilience a positive

Great discussion with Tony Hsieh of Zappos about his new business book - Delivering Happiness What was the motivation for his entrepreneurship? How boredom can inspire creativity How simplicity can help deliver happiness Happiness as a business model