Today I talk with Frances Cole Jones, founder of Cole Media Management, who has just written the book How To Wow. You can find more resources at the How to Wow website. We discussWhy initial research on clients and customers is so important.How engagement

Today I talk with Jenny Lam from Jackson Fish Market. We are talking about how to create engaging brand experiences on line and how advertising is evolving. Jenny would love your comments on the wonderful PDF called Branded Software Experiences that you c

Today I talk with Dr Nora Barnes who is a Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. Dr Barnes has recently published along with Eric MattsonA Study in Social Media usa

When I was in New York earlier this year, I was lucky enough to meet Jonah Bloom Editor of Advertising Age and the Advertising Age team at their offices. I wanted to get Jonah on to the show to discuss the role of "traditional" advertising vs ne

Today is the second part of the interview with Sherri Thomas who is an international speaker and career coach, she has just written a book called Career Smart : 5 Steps to Powerful Personal Brands. If you haven't heard the first part of how to build a per

Today I talk with Sherri Thomas who is an international speaker and career coach, she has just written a book called Career Smart : 5 Steps to Powerful Personal Brands. As the interview ran a little longer, I have split it into 2 shows. I will post the se

Today I talk with Rohit Bhargava who has written Personality Not Included. Rohit is one of the leading marketing bloggers - you can check out his Influential Marketing blog here and also check out the Personality Not Included website for loads of resource

Don't forget to try GoToMeeting for your 30 day free trial!Today I talk with successful serial entrepreneur Gary Harpst whose earlier book Six Disciplines for Excellence I used as a framework for strategic planning. But today I talk to him about his new

Authenticity is a word that is used a lot in marketing these days, but what do we really mean by "being authentic". Today I talk with Chris Rosica who has interviewed many successful entrepreneurs on this area for his new book called The Authent

I talk with Ed Lawler who is a Director of the Center for Effective Organisations at the University of California. Ed was named as one of the country's leading management experts by Business Week magazine and we discussHuman capital is not