B2B Marketers on a Mission

B2B Marketers on a Mission


Latest Episodes

Ep. 68: How B2B Marketers Can Leverage LinkedIn the Right Way – Interview w/ Candyce Edelen
November 23, 2021

Candyce Edelen (President/CEO, PropelGrowth) on why B2B marketers and salespeople should get comfortable using LinkedIn, what mistakes to avoid, and how they can develop better (not more) content that

Ep. 67: How to Strategically Use Digital Marketing to Build Your B2B Website – Interview w/ James Hipkin
November 16, 2021

James Hipkin (CEO/Founder, Inn8ly; CEO/Managing Director, Red8Interactive) talks about the key components of a successful digital marketing strategy, what a good B2B website should include, and why it

Ep. 66: How to Improve Your SEO and Get Better Results – Interview w/ Ryan Morgan
November 09, 2021

Ryan Morgan (Digital Marketing Strategist, Swell Digital/Founder, the SEO Cohort) helps us to demystify SEO by elaborating on what to focus on, why its important to use a strategy first approach, and

Ep. 65: How Diversity and Innovation Impact B2B Marketing – Interview w/ Liz Fendt
November 02, 2021

Liz Fendt (Global Chief Marketing Officer, TV SD) talks about why she believes diversity and innovation go hand in hand in B2B organizations, the barriers that need to be addressed, and why diversit

Ep. 64: How to Build High-Value Client Relationships Using Customer Success – Interview w/ Walter Zepeda
October 26, 2021

Walter Zepeda (Co-Founder, Scalefront) discusses the importance of creating high-value client relationships, the components of a successful CS approach, as well as trends that are shaping the future o

Ep. 63: How to Build Remote Marketing Teams that Perform – Interview w/ Briannah Fisher
October 19, 2021

Briannah Fisher (Marketing Director, Moola Inc.) on how she has addressed the challenges of having a remote team working almost entirely online. She also discusses the importance of having the right s

Ep. 62: How to Use Automation the Right Way – Interview w/ Stefan Smulders
October 12, 2021

Stefan Smulders (CEO & Founder, Expandi) on how he teaches people to use automation in a way that is personalized, builds authentic relationships, and enables B2B businesses to improve their professio

Ep. 61: How to Create Stronger Data Integrity for Better B2B Marketing – Interview w/ Verl Allen
October 06, 2021

Verl Allen (CEO, Claravine) discusses the different aspects of the data integrity spectrum: What causes databases and datasets to become fragmented, how data can deliver effective ROI for brands, his

Ep. 60: How B2B Organizations Can Improve Their Customer Success Approach – Interview w/ Wally Thiessen
September 28, 2021

Wally Thiessen (Customer Success Leader and Member of the Board, Toronto CXPA) on the importance of CS within organizations, how data can be leveraged to optimize CS, and what the components of a succ

Ep. 59: How AI Can Be Used to Optimize B2B Content Marketing – Interview w/ Jeff Coyle
September 21, 2021

Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how artificial intelligence (AI) can be leveraged to break silos and be a great unifier within large B2B organizations, especially w