B2B Marketers on a Mission
Latest Episodes
Ep. 68: How B2B Marketers Can Leverage LinkedIn the Right Way – Interview w/ Candyce Edelen
Candyce Edelen (President/CEO, PropelGrowth) on why B2B marketers and salespeople should get comfortable using LinkedIn, what mistakes to avoid, and how they can develop better (not more) content that
Ep. 67: How to Strategically Use Digital Marketing to Build Your B2B Website – Interview w/ James Hipkin
James Hipkin (CEO/Founder, Inn8ly; CEO/Managing Director, Red8Interactive) talks about the key components of a successful digital marketing strategy, what a good B2B website should include, and why it
Ep. 66: How to Improve Your SEO and Get Better Results – Interview w/ Ryan Morgan
Ryan Morgan (Digital Marketing Strategist, Swell Digital/Founder, the SEO Cohort) helps us to demystify SEO by elaborating on what to focus on, why its important to use a strategy first approach, and
Ep. 65: How Diversity and Innovation Impact B2B Marketing – Interview w/ Liz Fendt
Liz Fendt (Global Chief Marketing Officer, TV SD) talks about why she believes diversity and innovation go hand in hand in B2B organizations, the barriers that need to be addressed, and why diversit
Ep. 64: How to Build High-Value Client Relationships Using Customer Success – Interview w/ Walter Zepeda
Walter Zepeda (Co-Founder, Scalefront) discusses the importance of creating high-value client relationships, the components of a successful CS approach, as well as trends that are shaping the future o
Ep. 63: How to Build Remote Marketing Teams that Perform – Interview w/ Briannah Fisher
Briannah Fisher (Marketing Director, Moola Inc.) on how she has addressed the challenges of having a remote team working almost entirely online. She also discusses the importance of having the right s
Ep. 62: How to Use Automation the Right Way – Interview w/ Stefan Smulders
Stefan Smulders (CEO & Founder, Expandi) on how he teaches people to use automation in a way that is personalized, builds authentic relationships, and enables B2B businesses to improve their professio
Ep. 61: How to Create Stronger Data Integrity for Better B2B Marketing – Interview w/ Verl Allen
Verl Allen (CEO, Claravine) discusses the different aspects of the data integrity spectrum: What causes databases and datasets to become fragmented, how data can deliver effective ROI for brands, his
Ep. 60: How B2B Organizations Can Improve Their Customer Success Approach – Interview w/ Wally Thiessen
Wally Thiessen (Customer Success Leader and Member of the Board, Toronto CXPA) on the importance of CS within organizations, how data can be leveraged to optimize CS, and what the components of a succ
Ep. 59: How AI Can Be Used to Optimize B2B Content Marketing – Interview w/ Jeff Coyle
Jeff Coyle (Co-Founder and Chief Strategy Officer, MarketMuse) on how artificial intelligence (AI) can be leveraged to break silos and be a great unifier within large B2B organizations, especially w