B2B Marketers on a Mission

B2B Marketers on a Mission


Latest Episodes

How to Improve B2B Content Marketing for Revenue | Yaagneshwaran Ganesh | EP 71
January 04, 2022

Marketing technologist Yaagneshwaran Ganesh (Director of Marketing, Avoma) talks about what B2B marketers can do right now to improve their content marketing to generate more revenue.

How to Develop Quality Content Using AI | Pankil Shah | EP 70
December 07, 2021

AI expert Pankil Shah (CEO & Co-Founder, Outranking.io) about why using AI to create quality content at scale makes sense, why a strategy first approach is imperative, and AI trends that B2B markete

How to Use B2B Marketing Automation More Effectively | Esteban Sánchez Botero | EP 69
November 30, 2021

Esteban Sanchez Botero (Senior Marketing Strategist, Centrico Digital) on the importance of developing a strategy for marketing automation, what mistakes to avoid, and some of his recommended tools.

How B2B Marketers Can Leverage LinkedIn the Right Way | Candyce Edelen | EP 68
November 23, 2021

Candyce Edelen (President/CEO, PropelGrowth) on why B2B marketers and salespeople should get comfortable using LinkedIn, what mistakes to avoid, and how they can develop better (not more) content that

How to Strategically Use Digital Marketing to Build Your B2B Website | James Hipkin | EP 67
November 16, 2021

James Hipkin (CEO/Founder, Inn8ly; CEO/Managing Director, Red8Interactive) talks about the key components of a successful digital marketing strategy, what a good B2B website should include, and why it

How to Improve Your SEO and Get Better Results | Ryan Morgan | EP 66
November 09, 2021

Ryan Morgan (Digital Marketing Strategist, Swell Digital/Founder, the SEO Cohort) helps us to demystify SEO by elaborating on what to focus on, why its important to use a strategy first approach, and

How Diversity and Innovation Impact B2B Marketing | Liz Fendt | EP 65
November 02, 2021

Liz Fendt (Global Chief Marketing Officer, TV SD) talks about why she believes diversity and innovation go hand in hand in B2B organizations, the barriers that need to be addressed, and why diversit

How to Build High-Value Client Relationships Using Customer Success | Walter Zepeda | EP 64
October 26, 2021

Walter Zepeda (Co-Founder, Scalefront) discusses the importance of creating high-value client relationships, the components of a successful CS approach, as well as trends that are shaping the future o

How to Build Remote Marketing Teams that Perform | Briannah Fisher | EP 63
October 19, 2021

Briannah Fisher (Marketing Director, Moola Inc.) on how she has addressed the challenges of having a remote team working almost entirely online. She also discusses the importance of having the right s

How to Use Automation the Right Way | Stefan Smulders | EP 62
October 12, 2021

Stefan Smulders (CEO & Founder, Expandi) on how he teaches people to use automation in a way that is personalized, builds authentic relationships, and enables B2B businesses to improve their professio