Lukas Hnsch (Buying Journey Specialist, Pathmonk) on what B2B companies can do to continuously improve the customer journey online, leverage data to qualify leads and enhance conversions.

Steve Brown (Director of Corporate and Executive Communications, Cadence Design Systems) on how B2B organizations can tell their brand story that resonates with employees, clients and partners.

Jasmine Matirossian (VP of Marketing, TV SD Americas Inc.) on how B2B companies can adjust their strategies based on changing market dynamics.

Vedran Rasic (Director of Marketing, VanillaSoft) on managing teams and budgets for B2B marketing in startups as well as larger organizations.

Kristina Jaramillo (President, Personal ABM) talks about what organizations are getting wrong with ABM and the key things to consider when investing in ABM.

Matthew Royse (Marketing Director, Syntax) talks about the factors affecting B2B content marketing, and the importance of having the right strategy in place.

Brian Mahoney (CSO & Co-Founder, Alkemi) provides deep insights on blockchain adoption and usability, and misconceptions that exist in the market.

Julie Huval (Head of Marketing, Beck Technology) shares her top predictions for data-driven marketing and recommends tools for data analysis.

Rachel Foster (CEO & B2B Copywriter, Fresh Perspective Writing) on the process of making sure that the B2B tech copy resonates with the target audience.

Robert Weiss (President, MultiVision Digital) explains the important role that videos play in B2B companies and why a strategy for video is imperative.