Jim Kraus (President, Buyer Persona Institute) talks to us about how buyer personas can and should be leveraged by marketing and sales teams. He talks about the top challenges facing marketers today a

Martech expert Dan Radu (President & Founder, Macromator) talks about the role that digital technology can play in enhancing customer experience. During our conversation, Dan elaborates on how a compa

Ren Agarwal (CEO, StoryAZ Studio) helps to debunk some myths around AI and content marketing. Ren talks about the importance of leading with strategy and research, and how content marketers can levera

Ali Schwanke (CEO & Founder, Simple Strat) discusses the importance of growing B2B platforms to organizations and what mistakes marketers need to avoid. She also elaborates on the different components

B2B content marketer Chris Rapozo (Marketing Specialist, Hannon Hill) talks about building trust with target audiences by telling better stories. He talks about why B2B companies need to focus less on

Language expert Wendy Pease (President, Rapport International) on how businesses can become culturally relevant with the wonders of high-quality translation, localization, and interpretation. Wendy ta

Tom Hunt (Founder and Head of Account Management, Fame) about what marketers need to do to stay at the top of their game. Tom elaborates on how using a niche-focused podcast adds incredible value to a

Webinar expert Melissa Kwan (Co-founder and CEO of eWebinar) on how B2B marketers can effectively scale their demos as well as their onboarding and training with a personal touch by automating webinar

Brand expert Chris West (CEO, Verbal Identity) about how B2B brands can develop the right language and tone that will improve their communication, positioning, and other facets within their ecosystem.

Marketing expert Andrew Davies (CMO, Paddle) explains the importance of a strategic narrative for B2B. Andrew talks about why its crucial to start with conducting research and a strategy. He also ela