Maybe the best behavioral design framework for your website is the same one that you can use to change your personal habits. The man walked onto the stage in a colorful robe. He was holding a small oar. He claimed he was wearing a magician’s robe and t...

How long should your emails be? Do people read long emails? Do short emails convert better? These questions have been debated for a long time. My guest has the data and this is one question she answers for us.

Are Chief Marketing Officers — CMOs — losing their relevance in the C-suite? And if so, can data and experimentation turn things around for them? Laura Patterson offers her opinion on the Intended Consequences Podcast I was having coffee with an old co...

Sales and marketing. Two functions critical to a business’s success. They work tightly, arm-in-arm to build awareness, engage prospects and help them choose the best solution for their problem. They have common goals and cooperate closely to achieve th...

The B2B marketing funnel is under attack, especially in the B2B lead generation space. Find out what is — and what should be — taking its place. We like funnels. We like them because they provide us with some sense of progress in our marketing efforts....

If you’re selling tools or expertise, you’ll need to understand where your prospects are in their relation to time, interest, and expertise. Find out how my guest addresses these issues for his prospects. I consider myself a software guy.

The effort to improve website performance has traditionally been the problem of your hosting provider or IT. With the growth in mobile traffic, it is probably something marketers need to drive themselves. There is a ceiling on your conversion rate.

Find out how to AB test copy, the words, images, captions, and fonts that you use on your website persuasively. Learn how data can be used to find out if your copywriting will deliver conversions. I believe that copywriters suffer from a particular kin...

All you need to know about mobile call-to-action buttons to increase conversions. Don’t miss out on these call-to-action (CTA) button design guidelines. The world is mobile. Some users may not even own a desktop and,

Every agency believes they have the right service for the price a company is willing to pay. So they can be very persuasive. Find out what questions you should be asking to pick the right agencies for your business.