Technically, a “bounce” is a visitor that looks at only one page, or a visitor that spends an embarrassingly short time on the page. Keep reading to find out how to reduce bounce rates. A bounce is an

Are you tired of arbitrary changes being suggested for your designs — ads, copy, layout — based solely on opinion. We talk about defending your design in part two of my conversation with Tom Niemeyer. Defend your design. Let’s face it.

How do you do performance-based web design without putting your creatives in a straight jacket? We asked a designer that has been put in that very situation. A group of kids goes to visit a ranch. Behind the ranch house the land stretches uninterrupted...

What is the key to creating a persuasive website? Calum Coburn takes a page from the negotiator’s handbook. Learn the key to being persuasive both in person and on the Web. “Turn the other cheek.” This well-worn phrase has come to mean many things.

What stands in the way of converting marketing leads to sales and revenue? Sammy James has the data and a solution for marketing leads that seem to evaporate when sent to sales. Do you remember how we got movie times before the internet?

Can a podcast lend an important human voice to our otherwise robotic digital brands? Here’s what the data says. A website has some limitations when it comes to growing your brand. A website has to wait until someone comes to visit.

It’s a big question. “When should I invest in conversion optimization for my website?” Even though I’ve been preaching the benefits of CRO since 2006, I don’t consider it an obvious decision. Instead of telling you what I think,

Positioning your product or service requires understanding the root desire of your website visitors. This changes from visitor to visitor. Positioning your offering generically to appeal to them all doesn’t work. Find out what does.

“Markets are Conversations.” This the opening salvo in the Cluetrain Manifesto. It’s 95 theses were written at the dawn of the commercial internet to help businesses understand how things had changed. Twenty years later, did we heed their advice?

The Cluetrain Manifesto was written in 1999 by Rick Levine, Chris Locke, Doc Searls, and David Weinberger. It struck me that the new generations of business owners, marketers and executives may have missed this amazing document.