B2B Lead Gen Podcast

B2B Lead Gen Podcast


Latest Episodes

How To Stack Marketing Technology with Scott Brinker
March 25, 2021

In this episode of the B2B Lead Gen Podcast, Scott Brinker, vice president of platform ecosystem at HubSpot and editor at Chief MarTech talks about stack business value with marketing technology. Brinker is also chair of the MarTech Conference and a...

Google Search Quality Rater Guidelines
March 18, 2021

Katie Robbert is the CEO of Trust Insights, a marketing analytics consulting firm. She is Google Analytics certified, with a Master of Science in marketing and technological innovation, and has years of experience in SEO and data analytics. 

Growth Marketing Playbook with Ray Wang
March 11, 2021

The shift to digital was hastened by the lockdown. But are B2B growth marketing ops professionals adopting technology at the expense of personal interaction? And is B2B growth marketing strategy tempting us to disregard the human side of building relat...

Best Podcasts with Nick Quah
March 05, 2021

What makes the best podcasts great is a subjective question with no real answer. In this episode of the B2B Lead Gen Podcast, benevolent journalist Nick Quah – who has been covering the business of podcasting in 2015 – talks about the elements of the b...

Powering Modern SEO with Social Media Data
February 25, 2021

Trust Insights CEO Katie Robbert Shares New Keyword Research Strategy Traditional SEO research has limitations that require more innovative methods of discovering keywords. One way is by leveraging subject matter expertise and audited social media d...

Cybersecurity Risks of Digital Marketing
February 18, 2021

What’s the best way for digital marketers to conduct B2B lead generation without falling prey to malicious data breaches, ransomware-driven DDoS attacks, and other deceptive, criminal money-making schemes?  In this podcast, Daniel J.W. King,

How Brian Dean of Backlinko Grew His Traffic in the Ultra Competitive World of SEO Blogs
February 10, 2021

Brian Dean is founder of Backlinko, a website that offers next-level SEO training and link building strategies, sharing free tips through a website, YouTube channel, and email marketing that are designed to make a market for online courses he sells.

2021 Edelman Trust Barometer Shows ‘Infodemic’ Threatening Recovery
February 02, 2021

In this special episode of the Earned Media Podcast, I talk to Edelman Executive Director of Intellectual Property Tonia Ries about the 2021 Trust Barometer.  We are living through a raging infodemic and a pandemic at the same time.

Converting SaaS Trials from Organic Search with Ahrefs CMO Tim Soulo
January 27, 2021

Tim Soulo is CMO at Ahrefs, an industry-leading keyword research tool. With nearly 10 years of experience in SEO and digital marketing, Tim speaks at conferences around the world and publishes content on the Ahrefs Blog.

Data-Driven Decision Making with Klue CEO Jason Smith
December 15, 2020

Our guest is 5x start-up entrepreneur Jason Smith. He's the CEO of Klue, a competitive intelligence platform used by Cisco, Dell, and Hootsuite. They’ve raised $19M in venture funding so far.  Jason is the Ernst & Young Emerging Entrepreneur of the ...