Are the different methods used to evaluate attention leading to confusion in the marketplace and is there a way to determine which to adopt? There are two approaches usually taken, with one making an

Nielsen is expanding its CTV measurement of YouTube into 11 markets so it seems an appropriate time to find out a little more about what the new service will provide. Our Research Director Richard Mar

As the TV industry and the JICs it serves face a number of common challenges around the world, Richard Marks, asi’s Research Director, interviews the new CEO of OzTAM, Karen Halligan, about the

Global streaming companies have recently joined Thinkbox, the marketing body of commercial TV in the UK. In this asiCast, our Research Director Richard Marks interviews Lindsey Clay, the CEO of Thinkb

If 2023 proved to be a very problematic year for the rapidly-developing streaming market, then 2024 will prove to be pivotal as the major players seek to establish some stability and outline strategie

How should podcasts launch into what has become an incredibly crowded marketplace? Measuring success is equally challenging and in this podcast our Research Director Richard Marks discusses with Matt

Evan Shapiro is one of the most reliable ‘must-read’ contributors to LinkedIn. When he recently published a piece called ‘What’s In, A Name?’ which highlighted the extent to which as an industry the m

Now the dust has started to settle after the frenzied activity generated each year at the Cannes Lions Festival, our Research Director, Richard Marks, asked Ian Whittaker of Liberty Sky Advisors for h

With actors joining writers and striking in the US, we thought it would be a good idea to touch base with our West Coast correspondent Guy Bisson of Ampere Analysis to explore some of the implications

For 20 years or so it seems the advertising industry has been dominated by the supply side. The internet was the only game in town and its rapid development seemed to be funded with an unlimited suppl