Now the dust has started to settle after the frenzied activity generated each year at the Cannes Lions Festival, our Research Director, Richard Marks, asked Ian Whittaker of Liberty Sky Advisors for h

With actors joining writers and striking in the US, we thought it would be a good idea to touch base with our West Coast correspondent Guy Bisson of Ampere Analysis to explore some of the implications

For 20 years or so it seems the advertising industry has been dominated by the supply side. The internet was the only game in town and its rapid development seemed to be funded with an unlimited suppl

Commercial Radio Australia (CRA) has introduced a hybrid audience measurement system Radio 360 to better measure listening everywhere and at any time across all platforms. Having tracked the developme

Disney would appear to be doubling down on advertising in the development of its business model for streaming as it increases the price gap between the paid ad-free tier and the ad-supported tier for

Understanding the viewing behaviour of subscribers to on-demand video can make a valuable contribution to data provided by industry currency services. In this interview Matt Ross, Managing Director of

What are the current prospects for advertising spend this year and how have media agencies been doing? In what will be an occasional series looking at the financial outlook for the sector, our Researc

What TV currencies should be measuring is constantly under review in all markets. Recently the service towards providing Total Video Measurement has been expanded and in this interview our Research Di

What are the current prospects for advertising spend this year and how have media agencies been doing? In what will be an occasional series looking at the financial outlook for the sector, our Researc

What TV currencies should be measuring is constantly under review in all markets. Recently the service towards providing Total Video Measurement has been expanded and in this interview our Research Di