On Episode 90, Raul Galera reveals the opportunities for digital marketing agencies to offer referral marketing as part of their eCommerce services. He explains the nuances of the offering and how clients value it because of the bottom-line revenue it gen

On Episode 89, Alexa Heinrich, an advocate for digital accessibility on social media, explains the responsibilities and opportunities for organizations to make their social media more accessible with conscious content decisions that include everyone that

On Episode 88, Emily Brady reveals the importance of understanding the ways that your clients communicate and how that can shape the way you can report on wins and strategies. Using communication styles, Emily explains how she identifies clients' "SEO lov

On Episode 87, Claire Carlile discusses those tough questions around starting a business as a Local SEO consultant and the importance of tracking your goals for on Google with UTM parameters.

On Episode 86, Rejoice Ojiaku and Wilhemina Gilbertson share their initiative to increase the inclusion of more Black people in the marketing industry. They share their personal experiences and insights into how to handle common workplace interactions to

On Episode 85, Saffron Shergill of Impression shares her experience building thought leadership campaigns for her clients, driving the Corporate Social Responsibility program at her agency, and always developing her own digital PR strategies.

On Episode 84, Duane Brown discusses how he communicates with clients, proposes outside-the-box marketing and advertising strategies, and has hard conversations with clients about the fundamental pivot opportunities for their businesses.

On Episode 83, Abby Reimer Senior, SEO Strategist at Uproer, shares how she taps into her clients' communities to unearth great user-generated content that elevates the content that her team creates and still ranks well on search engines, 'despite' being

On Episode 82, Surena Chande touches on her past work in journalism and how it prepared her for a career in freelance content creation. She details a variety of experiences that prepared her to work effectively with clients across a range of industries an

On Episode 81, Jess Girardi articulates her approach to rapid content generation. She explains how she uses People Also Ask to generate a variety of short-form, long-tail keyword content for her clients. She also shares her passion for SEO for Non-Profit