Agency Ahead by Traject

Agency Ahead by Traject

Latest Episodes

Developing Marketing Expertise and a Personal Brand with Dave Gerhardt
May 24, 2021

On Episode 100, Dave Gerhardt rips through the way he thinks about marketing. He explains his personal experience with imposter syndrome, his thoughts on the value of personal branding, and the importance of growth as you develop your own marketing acumen

Selling and Prospecting for Agency Owners and Consultants with Brooklin Nash
May 21, 2021

On Episode 99, Brooklin Nash shares his perspective on outreach techniques that focus on your prospect, put in the necessary research, and drive the right types of conversations. He also touches on the challenges and strategies around the cold prospecting

The Secret Digital Marketing Life of Franchises with Neel Parekh
May 14, 2021

On Episode 98, Neel Parekh lifts the curtain on the complexity of local marketing for franchises. What does the relationship between corporate and franchisees look like for marketing? How can agencies get their foot in the door with an emerging franchise?

The Beauty of Meeting Governance with Hiba Amin
May 07, 2021

On Episode 97, Hiba Amin of Soapbox put a meeting on our schedule to talk about meetings. She dissects this time-sucking constant in our work lives and shares concrete steps we can use to make meetings better, more useful, and infrequent. Sound great? Che

Local SEO White Labeling with Dani Owens
May 03, 2021

On Episode 96, Dani Owens shares her passion for being a Local SEO educator, building a community, and providing a unique white label local SEO service for other agencies. Learn how she has used a white label local SEO service offering to scale her busine

Making an Impact On Local SEO for Clients with Levi Williams-Clucas
April 26, 2021

On Episode 95, Levi Williams-Clucas dishes on her approach to Local SEO, Google My Business, and Online Reviews. She shares her insights on when to expect results for local marketing efforts and how you can communicate that with clients.

Getting Meta: Marketing the Marketing Agency with Amanda Milligan
April 23, 2021

On Episode 94, Amanda Milligan shared how she approaches putting together her strategy for content marketing agency Fractl. She highlights her commitment to working with the sales team, evaluating lead quality, and how she prioritizes her marketing effort

Assessing User Intent for SEO at Scale with Suganthan Mohanadasan and Andy Chadwick
April 19, 2021

On Episode 93, Suganthan Mohanadasan and Andy Chadwick detail their journey to building and releasing software that will allow SEOs to measure user intent based on context at scale. The tool Keyword Insights can be a powerful tool for content strategy and

Google Patent Secrets and Using Entities To Enhance SEO with Bill Slawski
April 16, 2021

On Episode 92, Bill Slawski, Director of SEO Research at Go Fish Digital, explains Semantic SEO and how Google has been steadily moving to an entity based focus on mapping digital and real-life 'things' in order to enhance the intelligence of surfacing th

Javascript SEO, Auditing Custom-built Websites, and Core Web Vitals with Kristina Azarenko
April 12, 2021

On Episode 91, Kristina Azarenko shares her love for teaching SEO, Javascript SEO challenges for custom-built websites, and her honest opinion on the importance of Core Web Vitals as Google continues to highlight its value..